Reward Account System for Player-Based Content Engagement
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Solution Overview
Problem
Current advertising technologies operate in a one-dimensional paradigm, leading to user fatigue and inefficient targeting, as they rely on shocking content to induce clicks, resulting in a lack of engagement and revenue for both advertisers and content creators.
Innovation Solution
A reward-based system that connects multiple reward methods to a player on a user's electronic device, providing points for content consumption, which can be used as currency or to access exclusive content, thereby incentivizing users to engage with targeted advertisements and supporting creators and advertisers through a more interest-based advertising structure.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If shocking or stimulating words are used to induce clicks on advertisements, then user attention is drawn, but user fatigue increases and engagement decreases
Solution Approach 1:
Instead of using shocking content to force user attention, the patent inverts the approach by rewarding users for their attention and engagement. Users receive points for watching advertisements, which they can then use to access content or services. This transforms the advertising model from one of coercion to one of incentive, eliminating user fatigue while maintaining effectiveness.
Solution Approach 2:
The patent converts the harmful effect of repetitive advertising exposure into a benefit by allowing users to accumulate points from watching ads. What was previously a source of fatigue (mandatory ad viewing) becomes a beneficial activity that earns users rewards they can use for content access, services, or other platform benefits.
2Device complexity
If one-dimensional advertising paradigm is used, then implementation is simple, but targeting precision and user interest alignment are insufficient
Solution Approach 1:
The patent adds a new dimension to the advertising system by introducing a points-based reward mechanism that operates alongside traditional advertising delivery. This multi-dimensional approach combines content delivery, user engagement tracking, points accumulation, and reward redemption, enabling precise targeting while maintaining manageable system complexity through modular design.
3Productivity
If creators force users to consume content inefficiently to generate revenue, then revenue is generated, but user satisfaction and platform engagement decrease
Solution Approach 1:
The patent implements a feedback loop where users receive points for engaging with content and advertisements, which they can then redeem for content access or services. This feedback mechanism transforms the one-way content delivery model into an interactive system where user engagement directly benefits them, increasing satisfaction while maintaining revenue generation through continued engagement.
Data Source
AI summary
A method, system, and non-transitory computer-readable record medium for providing a reward through a reward account connected to a player. A reward providing method includes connecting, by processing circuitry, a plurality of reward accounts registered by a user on a player, the player being installed on an electronic device, determining, by the processing circuitry, an analysis result based on content playback information, the content playback information corresponding to content output through the player, and providing, by the processing circuitry, a reward through a first reward account among the plurality of reward accounts based on the analysis result, the reward corresponding to the content output through the player.