Reward Platform for Tracking App Installs
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Solution Overview
Problem
Online advertising models lack incentives for users to engage with advertisements, leading to ignored ads due to the absence of rewards or incentives for users to follow them.
Innovation Solution
A system and method that utilizes a reward platform to track and incentivize application installations by offering virtual currency or goods for users to download and install applications, with a networked environment connecting client devices to an application server, where a reward system monitors and verifies installations, and updates user accounts with rewards.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If online advertising models deliver advertisements to users, then advertisers can reach potential customers, but users ignore the advertisements due to lack of incentives
Solution Approach 1:
The patent introduces a reward platform as an intermediary between advertisers and users. This platform mediates the interaction by offering virtual currency rewards to users who engage with advertisements, thereby bridging the gap between ad delivery and user engagement without requiring direct user-advertiser interaction
Solution Approach 2:
The patent changes the parameter of user motivation by introducing virtual currency rewards. Instead of relying on intrinsic interest in advertisements, the system modifies user behavior through extrinsic incentives (rewards), transforming the engagement dynamic from passive to active
2Reliability
If the system tracks and verifies application installations to ensure reward eligibility, then reward distribution becomes reliable, but the system complexity increases
Solution Approach 1:
The patent implements preliminary tracking mechanisms that monitor application installations in advance before reward distribution. By establishing tracking protocols beforehand and using device identifiers to pre-verify installation events, the system ensures reliable verification without adding complex real-time verification processes during reward issuance
Solution Approach 2:
The system leverages the user's own device identifiers and installation data to verify eligibility for rewards. The tracking mechanism uses information already present on the user device (device IDs, installation records) rather than requiring external verification services, thereby maintaining reliability while minimizing additional system complexity
Data Source
AI summary
In a system and method for monitoring application installations, a reference to download an application is transmitted to a client device. Communication between the client device and an application server providing the application downloadable by the client device is facilitated. Execution of the application by the client device is detected, and a determination of the installation history of the application on the client device is performed. Reward data is associated with the client device for a first installation of the application on the client device.