Reward Token Delivery Across Devices for Precise Demographic Targeting
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing targeted advertising methods in digital video services are inefficient, as they often reach a broad geographic area rather than specific demographics, failing to effectively engage users with product affinities.
Innovation Solution
A system and method that monitors end user activity across multiple devices and applications, using reward tokens to incentivize the use of specific devices and applications based on historical utilization and demographic data, allowing advertisers to target users more precisely.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If targeted advertisements are mailed to large targeted geographic areas, then regional advertisers can reach persons deemed most likely to be responsive, but the advertising efficiency decreases and costs increase due to broad coverage rather than precise demographic targeting
Solution Approach 1:
The patent changes the targeting parameters from broad geographic areas to specific demographic characteristics and device usage patterns. By monitoring end user activity data across multiple devices and applications, the system identifies demographic profiles and sends reward tokens targeted to specific demographic groups rather than broad geographic regions, thereby improving both targeting precision and advertising efficiency
Solution Approach 2:
The patent replaces the mechanical postal delivery system with an electronic data communication system. Instead of physically mailing advertisements to geographic areas, the system uses electronic reward tokens delivered through monitored devices and applications, enabling precise demographic targeting based on digital footprints and usage patterns rather than geographic proximity
2Adaptability or versatility
If reward tokens are sent to multiple devices and applications, then users are incentivized to engage with desired platforms, but the system complexity increases due to multi-device monitoring and coordination
Solution Approach 1:
The patent creates a universal reward token system that functions across multiple devices and applications. The reward server monitors activity data from various sources (televisions, computers, mobile devices, applications) and sends reward tokens through the same electronic communication infrastructure, allowing the system to handle multiple platforms through a unified mechanism rather than requiring separate systems for each device type
Solution Approach 2:
The system automatically monitors end user activity data across devices and applications without requiring manual intervention. The reward server autonomously identifies when users have engaged with target devices or applications, calculates appropriate reward tokens, and delivers them through the data communication network, reducing operational complexity despite multi-device coordination
Data Source
AI summary
Aspects of the subject disclosure may include, for example, dividing a reward token in a reward token data base into a plurality of reward token pieces based on a selection of plurality of end user data delivery vehicles, sensing end user activity on a communication network on one of the plurality of end user data delivery vehicles at one of a plurality of data delivery vehicle servers, sending from a first one of the plurality of data delivery vehicle servers, a first one of the plurality of reward token pieces to the end user on a first one of the plurality of end user data delivery vehicles, and sending from a second one of the plurality of data delivery vehicle servers, a second one of the plurality of reward token pieces to the end user on a second one of the plurality of end user data delivery vehicles.