Reward Token Game Mechanism for Faster Repeat Purchases
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Solution Overview
Problem
Existing systems fail to stimulate quick and repeated product purchases by consumers using reward tokens, as consumers rarely repeat purchases even when provided with discount opportunities, leading to insufficient activation of sales.
Innovation Solution
A system that issues challenge tokens for price discount games, providing additional save tokens if consumers fail, with token issuance costs varying based on game outcomes, promoting sales through proportional token issuance and usage.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If reward tokens are provided to consumers for product purchases, then consumer motivation to purchase increases, but consumers rarely repeat purchases immediately, leading to insufficient sales activation
Solution Approach 1:
The system dynamically adjusts token value and issuance based on game outcomes and purchase timing. Challenge tokens can be converted to save tokens through game participation, and the system provides immediate feedback through game results, creating dynamic incentives that encourage timely repeat purchases rather than static reward structures.
Solution Approach 2:
The system implements immediate feedback loops where consumers participate in games using challenge tokens and receive instant results. Successful game outcomes provide positive reinforcement through discount rewards, while failures convert to save tokens for future purchases. This continuous feedback mechanism accelerates the purchase cycle by immediately connecting game participation with purchase incentives.
2Ease of operation
If challenge tokens are issued for discount games, then consumer engagement increases, but token issuance costs increase for sellers
Solution Approach 1:
The system changes the parameter of token value based on game outcomes and seller configurations. Challenge tokens are issued with face values that sellers can set, and the actual cost to sellers varies based on game results - successful challenges may result in discounted prices while failures convert to save tokens with different valuation. This parameter flexibility allows sellers to manage issuance costs while maintaining high consumer engagement.
Solution Approach 2:
The system introduces a game mechanism as an intermediary between token issuance and actual purchase. Instead of directly issuing discount tokens that cost sellers fixed amounts, the system uses games as mediators where the actual cost realization depends on game outcomes. This intermediary layer allows sellers to issue more tokens for engagement while controlling actual financial exposure based on game results.
3Productivity
If save tokens are provided for failed game attempts, then consumer motivation is maintained, but system complexity increases
Solution Approach 1:
The system segments tokens into distinct types with specific functions: challenge tokens for game participation and save tokens for direct purchase application. This segmentation allows the system to manage different token states and transitions separately, reducing overall complexity by creating clear, discrete token categories rather than a single complex token system with multiple states.
Solution Approach 2:
The system extracts the discount functionality from the game outcome and separates it into a reusable save token that can be applied to future purchases. By taking out the value component from the game result and creating a standalone save token, the system simplifies the management of failed game attempts - instead of tracking complex game state and conditional discounts, the system issues straightforward save tokens that can be readily applied to subsequent purchases.
Data Source
AI summary
The present disclosure provides a system for processing a reward token in conjunction with win/loss of a game for buyers, in which a challenge token that allows consumers to participate in a game capable of receiving a discount on a product price is provided by a seller to a consumer who has purchased a product, and the consumer may play a game for the discount on a challenge product of the seller who is a target of a new product purchase with the challenge token to receive the discount on the product price upon success, whereas if the consumer fails to receive the price discount as a result of participating in the game, an additional save token as much as the amount of all or a predetermined ratio of a challenge face token value is paid to the consumer so as to use it only for purchasing the product.