Rewardable Consumer Engagement Opportunities System
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Solution Overview
Problem
Current methods for providing incentives to users lack targeted and efficient mechanisms for delivering promotions, particularly in localized markets, and fail to effectively utilize user performance data for personalized rewards.
Innovation Solution
A system and method that utilizes a network of controllers and communication devices to record user performance, request and transmit rewards based on user performance data, and adjust reward banks accordingly, allowing for localized and personalized reward delivery through a marketplace for consumer engagement opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If automated HTML-based product suggestions are used, then advertising can be provided automatically, but the targeting precision and localization are insufficient
Solution Approach 1:
The patent applies local quality by transitioning from generic automated advertising to localized advertising. The system determines the user's physical location using GPS or other location services and serves location-specific rewards and promotions. This allows the advertising to be automatically delivered while achieving precise local targeting, resolving the contradiction between automation and targeting precision.
Solution Approach 2:
The patent introduces an intermediary system that bridges automated advertising and precise targeting. This intermediary consists of location determination services, reward matching algorithms, and user performance tracking mechanisms that automatically select and deliver appropriate rewards based on real-time location and user behavior data, enabling both automation and precision targeting simultaneously.
2Measurement precision
If localized mass physical mailings are used, then specific market targeting is achieved, but the efficiency and cost-effectiveness are reduced
Solution Approach 1:
The patent replaces the mechanical system of physical mailings with an electronic digital system. Instead of printing and distributing physical coupons or advertisements to specific locations, the system uses electronic devices, networks, and automated messaging to deliver location-based rewards. This substitution maintains localized market targeting while dramatically improving efficiency and reducing costs associated with physical distribution.
Solution Approach 2:
The patent changes the fundamental parameters of the advertising medium from physical to digital. By transforming the delivery mechanism from physical mailings to electronic communications, the system achieves the same localized targeting effect with superior efficiency. The parameter change enables automated, real-time delivery of location-specific rewards without the logistical constraints of physical distribution.
3Adaptability or versatility
If user performance data is collected and utilized, then personalized rewards can be provided, but the system complexity increases
Solution Approach 1:
The patent applies universality by designing a multi-functional system that handles multiple tasks through integrated components. The same platform collects user performance data, determines location, matches appropriate rewards, and delivers personalized communications. This universal approach consolidates what would otherwise be separate complex systems into a unified platform, achieving personalized rewards without proportionally increasing overall system complexity.
Solution Approach 2:
The patent implements self-service mechanisms where the system automatically processes user performance data and location information to select and deliver appropriate rewards without requiring manual intervention. The automated reward matching algorithm analyzes user behavior patterns and location data to autonomously determine the most relevant rewards, reducing the operational complexity that would otherwise be needed for personalized reward delivery.
Data Source
AI summary
A an exchange of rewardable consumer engagement opportunities includes generating a rewardable consumer engagement opportunity (RCEO) having one or more characteristics based on received entity information in response to an entity request, generating a bank of one or more rewards based on the one or more characteristics of the rewardable consumer engagement opportunity, receiving a user-initiated request for a reward based on a reported performance of a user from a communications device, determining a location of the user performance, identifying a reward in the bank of one or more rewards compatible with the reported user performance and a determined location of the user performance, transmitting the identified reward to the communications device, receiving a response from the communications device confirming acceptance or rejection of the reward and adjusting the reward bank to reflect acceptance or rejection of the reward.