Rewarded Ad Engagement Platform With Fraud Detection Analytics
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Solution Overview
Problem
Advertisements often disrupt the viewing experience by being displayed before, during, or alongside video streams, leading to decreased user engagement and interaction.
Innovation Solution
A method that incentivizes user interaction with advertisements by associating rewards with content, where rewards are transferred to a user's account upon specific interactions, such as selecting content, and utilizes analytics to model user behavior and trends to enhance advertiser engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed before, during, or after video streams, then advertiser engagement is improved, but user engagement deteriorates due to disruption and distraction
Solution Approach 1:
The patent converts the harmful disruption caused by traditional advertisements into a beneficial experience by offering rewards to users for voluntarily interacting with ad content. Instead of forcing ads onto users (which causes disruption), the system incentivizes users to engage with ads willingly, transforming the negative user experience into a positive one where users gain rewards while advertisers achieve engagement goals.
Solution Approach 2:
The patent introduces rewards as an intermediary element between the user and the advertisement. Rather than directly presenting ads that disrupt viewing, the system uses rewards as a mediator to bridge the gap, encouraging users to interact with ad content through desirable incentives. This intermediary mechanism resolves the conflict between advertiser engagement needs and user engagement quality.
2Ease of operation
If rewards are associated with content interaction, then user engagement with advertisements increases, but system complexity increases due to analytics and fraud detection requirements
Solution Approach 1:
The patent segments the complex system into distinct functional modules: content delivery, reward management, analytics processing, and fraud detection. By dividing the system into separate segments that handle specific tasks independently, the overall complexity is managed through modular architecture. Each segment can be optimized and scaled separately, making the system more manageable despite the increased functionality required to support rewarded content interaction.
Data Source
AI summary
The present system, method, and media platform provides tools for increasing advertisement engagement with users by incentivizing engagement with various content displayed within a graphical user interface of a device by providing rewards for such engagement. Content engagement includes interacting with the displayed content or sharing such content on social media and the like, or by any other various action and/or input received from the user indicative of content engagement as defined in a set of parameters provided at least in part by the owners of the content. Content owners can purchase rewards which are selectively, as defined by parameters, distributed to one or more user rewards account upon receiving an input indicating a selection by the user of the content displayed. The user advantageously seeks out the content due, in part, to the rewards offer and relevance to the user's interests.