Rewarded Video Ad Conversion Using VAST Re-Encoded Media
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Solution Overview
Problem
Conventional rewarded video advertisement technology is limited to mobile games and lacks the reach and supply necessary to meet the growing demand, with users often not engaging with advertisements due to lack of relevance and contextually irrelevant rewards.
Innovation Solution
A system and method to convert standard VAST video advertisement placements into rewarded video placements, integrating contextual rewards and visual elements without the need for specialized SDKs, enabling rewarded video opportunities across various media platforms including mobile apps, connected TV, and digital out-of-home screens.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If rewarded video advertisements are limited to mobile games only, then implementation complexity is reduced, but reach and supply are insufficient to meet growing demand
Solution Approach 1:
The patent applies universality by enabling rewarded video advertisement functionality across multiple platforms (mobile games, mobile apps, connected TV, digital out-of-home screens) through a common VAST-based implementation. The system allows a single advertisement delivery mechanism to serve multiple platform types, eliminating the need for platform-specific rewarded video solutions and thereby increasing reach while maintaining manageable implementation complexity.
2Ease of operation
If users are shown advertisements during scrolling without engagement incentives, then ad placement simplicity is maintained, but user engagement and attention are low
Solution Approach 1:
The patent implements feedback by introducing a reward mechanism that responds to user engagement behavior. When users watch rewarded video advertisements to completion, they receive in-app rewards such as virtual currency or bonus content. This feedback loop incentivizes users to engage with advertisements, transforming passive ad viewing into an active, rewarded experience that improves engagement metrics while maintaining the simplicity of VAST-based ad placement.
3Ease of manufacture
If rewards are provided without contextual relevance, then reward distribution simplicity is maintained, but user engagement and ad effectiveness decrease
Solution Approach 1:
The patent applies local quality by making rewards contextually relevant to the specific application and user experience. Different applications can configure different reward types (virtual currency, bonus levels, exclusive content) that align with their specific context and user incentives. This contextual customization improves ad effectiveness and user engagement while maintaining simplicity through the standardized VAST framework that allows each publisher to configure rewards according to their local needs.
Data Source
AI summary
In one embodiment, a method includes receiving an advertisement exchange requesting a rewarded video advertisement from an external server, tokenizing the advertisement exchange based on coding schemes, unwrapping wrappers associated with the advertisement exchange to fetch an original video media file, generating a re-encoded video media file based on re-encoding the original video media file, wherein generating the re-encoded video media file comprises integrating visual elements into the original video media file, wherein the visual elements are configured for enabling the rewarded video advertisement, generating the rewarded video advertisement based on replacing the original video media file with the re-encoded video media file, and sending the rewarded video advertisement to the external server.