RF Peripheral Identifier Communication for Retail Data Retrieval
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Solution Overview
Problem
Existing electronic shelf label systems are rigid and limited in display options, only allow information associated with a specific item, and require prior configuration for consumers to access detailed product information, making them unsuitable for general consumer use across different store chains.
Innovation Solution
A method using a mobile terminal to communicate with radio-frequency peripherals, identifying the appropriate store chain and launching corresponding applications to retrieve and display information without user intervention, allowing access to detailed product data through a single configuration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If electronic shelf label systems are used to display price information, then information display is automated and updated, but the system becomes rigid and limited in display options
Solution Approach 1:
The electronic shelf label system is enhanced with a radio-frequency peripheral that enables multiple communication functions beyond traditional display updates. The system can now communicate with mobile terminals, provide detailed product information, and offer interactive features while maintaining its automated pricing capabilities.
2Measurement precision
If electronic shelf labels display item-specific information, then information accuracy is improved, but consumer interaction and detailed information access are limited
Solution Approach 1:
A mobile terminal acts as an intermediary between the electronic shelf label and the consumer. The terminal reads radio-frequency information from the shelf label, retrieves detailed product data from servers, and presents enriched information to the consumer, enabling interactive experiences without complicating the label itself.
Solution Approach 2:
The system transitions from static display to dynamic information retrieval by adding a temporal dimension. Detailed product information is retrieved on-demand based on when and where the mobile terminal interacts with the shelf label, providing personalized and context-aware information.
3Measurement precision
If terminal applications require store chain-specific configuration, then information retrieval is accurate, but user operation complexity increases
Solution Approach 1:
The mobile terminal automatically detects the store chain by reading the radio-frequency peripheral identifier on the shelf label. The system self-configures by identifying the appropriate store chain and retrieving corresponding information without requiring manual user configuration or selection.
Solution Approach 2:
The terminal is pre-configured with the capability to read radio-frequency identifiers and automatically determine store chain information. This preliminary setup eliminates the need for users to perform configuration actions, as the system prepares and retrieves the appropriate information automatically based on the detected shelf label.
4Loss of information
If detailed product information is made accessible to consumers, then information completeness is improved, but system complexity and data management requirements increase
Solution Approach 1:
Detailed product information is extracted from centralized databases and servers rather than being stored locally in the shelf label or terminal. The shelf label contains only minimal identifying information, while comprehensive product data is retrieved on-demand from remote sources, reducing local storage requirements and system complexity.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables seamless access to supplementary and personalized information for consumers, independent of specific store chains, simplifying the process for users and allowing data retrieval with minimal effort beyond reading the radio-frequency device.
Implementation Method 1
the mobile terminal sets up a communication via radio-frequency with a radio-frequency peripheral
Data Source
AI summary
The invention relates to a method for communicating data representative of information associated with a radio frequency peripheral to a mobile terminal, comprising the following steps: —the mobile terminal acquires a radio frequency peripheral identifier, —the mobile terminal emits a primary request comprising first characteristic information derived from said radio frequency peripheral identifier to a primary server, —the mobile terminal receives sign information associated with said first characteristic information from the primary server in response to the primary request, —the mobile terminal emits a secondary request comprising second characteristic information derived from said radio frequency peripheral identifier to a secondary server, —the mobile terminal receives data representative of information associated with said radio frequency peripheral from the secondary server in response to the secondary request.