RFI System for Interactive Media Engagement via Image Recognition
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Solution Overview
Problem
Existing advertising methods across various networks, such as broadcast television, print media, and ambient advertising, face limitations in effectively reaching and engaging users, as they often lack interactivity, immediacy, and the ability to facilitate transactions or provide follow-on information, leading to suboptimal consumer engagement and metrics for measuring ad effectiveness.
Innovation Solution
A system that enables users to request additional information or assets related to media content or non-media items through a Request for Information (RFI) functionality, using captured elements like images, audio recordings, or codes, which can be processed to provide follow-on assets across different networks, allowing for tailored and interactive engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising methods (broadcast TV, print, ambient) are used, then large audiences can be reached, but the advertising lacks interactivity and immediate transaction capability
Solution Approach 1:
The patent introduces a mobile device as an intermediary between traditional advertising media and the consumer. The mobile device captures images of advertising content, processes them through image recognition, and enables interactive engagement. This mediator bridges the gap by allowing consumers to interact with static advertising formats through mobile technology, thereby achieving both broad reach and interactivity.
2Ease of operation
If broadcast advertising is used, then viewer impressions can be created with full motion video and audio, but viewers cannot immediately consummate transactions or record information
Solution Approach 1:
The system performs preliminary actions by capturing the advertising content image and processing it through image recognition before the consumer needs to engage. The mobile device is pre-configured with advertising recognition capabilities, so when a consumer points the device at an ad, the system can immediately identify and retrieve relevant information, eliminating the time delay that would otherwise be required to search for or record transaction information.
Solution Approach 2:
The patent implements feedback mechanisms where the system provides real-time responses to consumer interactions. When a consumer captures an advertising image, the system processes it and immediately returns relevant information, product details, or transaction options. This feedback loop enables consumers to quickly obtain information and complete transactions without the delays associated with traditional advertising methods.
3Loss of information
If print advertising is used, then substantial product information and coupons can be included, but the reach is limited and materials can be easily ignored
Solution Approach 1:
The mobile device serves multiple functions: it acts as a camera to capture advertising images, an image processor to recognize and analyze the captured content, an information database to store product details and coupons, and a communication device to deliver this information to consumers. This multi-functional approach allows the system to provide the information completeness of print advertising while achieving the broad reach of digital and broadcast media.
4Productivity
If ambient advertising is used, then large numbers of consumers can be reached, but consumers are not able to immediately consummate transactions or record information
Solution Approach 1:
The patent replaces the mechanical/passive system of ambient advertising with an electronic/active system using mobile devices and image recognition technology. Instead of relying on consumers to manually record information or physically interact with static ads, the system uses automated image capture and processing to enable immediate transaction capabilities. This substitution maintains the broad reach of ambient advertising while adding interactivity and transaction functionality.
Data Source
AI summary
A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.