RFID Audio Sensor System for Emotion-Based Promotion Timing

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Solution Overview

Problem

Conventional retail product monitoring systems fail to account for consumer emotions and do not provide feedback to product designers, leading to ineffective sales conversions and privacy concerns due to intrusive monitoring methods.

Innovation Solution

A method and system that utilize sensors to detect movement events and capture audio data to determine user emotions, predicting the optimal time for providing promotions based on real-time emotional analysis and audio feedback, while ensuring non-intrusive monitoring.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If imaging sensors are used to track consumer behavior, then consumer behavior can be monitored, but consumer privacy is violated and actual behavior is distorted

Engineering Contradiction:
Improveconsumer behavior tracking accuracyVSAvoidprivacy violation and behavior distortion
Core Design Contradiction:
Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

The patent replaces imaging sensors with RFID tags and audio sensors. RFID tags provide anonymous identification without visual tracking, while audio sensors capture emotional states through voice analysis. This substitution eliminates privacy violations and behavior distortion while maintaining monitoring capabilities.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces RFID tags as intermediaries between the consumer and the monitoring system. These tags enable anonymous tracking of product interactions without requiring imaging sensors that would violate privacy. The audio sensor acts as an intermediary for capturing emotional data without direct observation of the consumer.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If conventional monitoring systems track consumer behavior, then sales data can be collected, but consumer emotion is not captured leading to ineffective promotions

Engineering Contradiction:
Improveconsumer emotion informationVSAvoidsales conversion rate
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The patent implements a feedback mechanism where audio sensors continuously monitor consumer emotional states during product interactions. This emotional feedback is processed in real-time to determine optimal promotion timing, creating a closed-loop system that adapts to consumer states and improves sales conversion effectiveness.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent changes the monitoring parameter from physical behavior tracking to emotional state detection through audio analysis. By capturing voice tone, pitch, and other acoustic features, the system gains access to emotional information that was previously unavailable, enabling more effective promotion timing decisions.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system effectively converts consumer interest into sales by providing timely promotions based on emotional analysis, enhancing sales conversion rates while respecting user privacy through non-intrusive monitoring.

Implementation Method 1

State of the art RFID security tags utilize sensors such as, accelerometer to track consumer behavior

Methodology Applied
Scientific EffectAccelerometer: Accelerometer

Implementation Method 2

initializing capturing of audio data of a user in contact with the object on detection of the movement event

Methodology Applied
Scientific EffectAcoustic wave detection: Sound

Data Source

PatentUS10878454B2Method and system for predicting a time instant for providing promotions to a user
Publication Date: 2020.12.29 WIPRO LTD
  • US10878454B2 patent drawing
  • US10878454B2 patent drawing
  • US10878454B2 patent drawing

AI summary

A method and a system are described for providing one or more promotions to a user. The method includes detecting, by a monitoring device, a movement event associated with an object using one or more sensors. The method includes initializing, by the monitoring device, capturing of audio data of a user in contact with the object on detection of the movement event. The method further includes determining, by the monitoring device, an emotion, associated with the object, of the user based on the audio data. The method further includes predicting in real time, by the monitoring device, a time instant at which one or more promotions are provided to the user based on the determined emotion and the audio data.