Dynamic Overlay Presentation via RFID Tag Reading

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Solution Overview

Problem

Conventional electronic devices face challenges in providing a seamless user interface experience, as static product labeling is costly, inefficient, and cannot be easily customized or updated, leading to increased production costs and waste.

Innovation Solution

An electronic device with a method to present a 'virtual' overlay on a display using RFID or Bluetooth tags, allowing for dynamic, customizable, and targeted product information, which can be updated in real-time, eliminating the need for physical labeling.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If static product labeling is used, then manufacturing simplicity is maintained, but adaptability and customization capability deteriorate

Engineering Contradiction:
Improvecustomization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent uses RFID tags as digital copies of product information, replacing physical labels. These tags store product data that can be dynamically accessed and displayed through the electronic device, enabling customization without physical label changes

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system transitions from static physical labels to dynamic digital displays. The overlay content can be changed in real-time based on user preferences, location, and product information retrieved from RFID tags, making the labeling system adaptable and customizable

Inventive Principle:
Principle #15Dynamics

2Productivity

If physical labeling is used, then information presentation is simple, but loss of time for updates and manufacturing costs increase

Engineering Contradiction:
Improveupdate efficiencyVSAvoidupdate time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The patent replaces mechanical physical labeling systems with electronic RFID-based information delivery. Product information is stored digitally and can be updated instantly through wireless communication, eliminating the time-consuming process of physical label replacement

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

Product information is pre-loaded into RFID tags during manufacturing. This preliminary action allows for instant updates and changes without requiring physical label replacement, significantly reducing update time and improving productivity

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If conventional electronic devices are used, then device simplicity is maintained, but user interface experience quality deteriorates

Engineering Contradiction:
Improveuser interface experienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent adds an augmented reality dimension to the user interface by displaying virtual overlays that appear to be projected onto the physical product. This enhances the user experience by providing contextual information in three-dimensional space without complicating the basic device operation

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The system introduces an intermediary layer between the user and the product information. The electronic device acts as a mediator that retrieves data from RFID tags, processes it, and presents it through augmented reality overlays, enhancing the user interface experience while managing complexity through modular architecture

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS11412145B2Electronic display and corresponding method for presenting an overlay on a display
Publication Date: 2022.08.09 MOTOROLA MOBILITY LLC
  • US11412145B2 patent drawing
  • US11412145B2 patent drawing
  • US11412145B2 patent drawing

AI summary

An electronic device includes one or more processors, a tag reader, a display, and a wireless communication circuit. The one or more processors can identify an item in an environment of the electronic device. The tag reader can read item information from a tag corresponding to the item. The wireless communication circuit can retrieve one or more overlays across a network from the item information. The one or more processors can present an overlay selected from the one or more overlays on the display.