RFID Tag System for Object Tracking and Targeted Information Delivery
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Solution Overview
Problem
Real-world stores face challenges in providing an effective shopping experience due to increased product offerings and difficulty in obtaining customer feedback, as traditional methods are inefficient in collecting and utilizing user and object movement data to enhance customer interaction with products.
Innovation Solution
A system utilizing RFID tags to detect and track the position and movement of objects within a store, combined with a server and mobile device to provide targeted information based on this data, enabling efficient collection and display of relevant product information, facilitating enhanced customer interaction and theft prevention.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If RFID tags are used to track object movement and position, then measurement precision is improved, but device complexity increases
Solution Approach 1:
The patent introduces RFID tags as intermediary devices attached to objects and RFID readers as intermediary detection points. These intermediaries enable precise tracking of object position and movement without requiring direct complex sensing between the mobile device and objects, thus improving measurement precision while managing system complexity through modular intermediary components.
Solution Approach 2:
The patent replaces traditional mechanical tracking systems with RFID-based electromagnetic field detection. Instead of using mechanical sensors, cameras, or physical markers to track objects, the system uses RFID tags and readers that detect objects through electromagnetic fields, thereby improving measurement precision while reducing the mechanical complexity of the tracking infrastructure.
2Adaptability or versatility
If targeted object information is provided based on position and movement data, then adaptability is improved, but loss of information increases
Solution Approach 1:
The patent applies local quality by providing different types of object information based on the specific context of object position and movement. Instead of providing uniform information to all users, the system tailors the information content to the particular situation - such as providing product details when an object is picked up, location information when moved between sections, or promotional content when held for extended periods - thus improving adaptability while managing information processing requirements.
Solution Approach 2:
The system performs preliminary actions by pre-processing and categorizing object information before it is requested. The server device maintains pre-organized information about objects including position data, movement patterns, and associated content, allowing it to quickly retrieve and deliver targeted information without extensive real-time processing, thereby improving adaptability while reducing information loss.
3Productivity
If real-time data analysis is performed to enhance customer interaction, then productivity is improved, but use of energy increases
Solution Approach 1:
The patent applies partial action by performing real-time data analysis only when necessary - specifically when the mobile device detects that an object has been picked up or moved to a relevant position. Instead of continuously analyzing all object data, the system triggers analysis only for objects that are currently being interacted with, thereby improving productivity in enhancing customer interaction while significantly reducing the energy consumption of the mobile device compared to continuous monitoring.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The system effectively collects and provides information to enhance the shopping experience by using RFID tags to track object movement and position, improving customer interaction and store operations through real-time data analysis and targeted product information, while also preventing theft.
Implementation Method 1
a radio-frequency identification, RFID, tag that is provided proximate to the at least one object, the RFID tag being configured to enable detection of a position and/or a movement of the at least one object
Data Source
AI summary
A system for providing and/or collecting information relating to at least one object is provided. The system comprises a radio-frequency identification, RFID, tag that is provided proximate to the at least one object, the RFID tag being configured to enable detection of a position and/or a movement of the at least one object; a server device configured to receive position and/or movement data about the at least one object; and a mobile device configured to: identify the at least one object; send a request to the server device for object information about the identified at least one object; wherein: the server device is further configured to, in response to the request, provide to the mobile device targeted object information about the identified at least one object, the targeted object information being at least partially based on the position and/or movement data; and the mobile device is further configured to display the targeted object information.