RFID Tag Network for Location-Specific Information Delivery
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Solution Overview
Problem
Conventional information providing services over networks often deliver both useful and unnecessary information to users, leading to inefficient information utilization and reduced advertisement effectiveness, as users may not engage with unwanted content.
Innovation Solution
A network-based system and method that utilizes RFID tags to transmit identification codes, allowing mobile communication terminals to request and receive location-specific information and map data, enabling targeted information delivery based on user position and improving advertisement effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If same information is provided to all users, then information delivery is simple and uniform, but information utilization efficiency deteriorates due to unnecessary information being provided
Solution Approach 1:
The patent applies local quality by providing different information content to different users based on their specific locations. RFID tags are placed at specific locations, and when users approach these locations, they receive information relevant to that particular location rather than generic information. This ensures that each user receives information tailored to their local context, improving information utilization efficiency while maintaining a relatively simple system architecture.
Solution Approach 2:
The system changes the parameter of information content based on user location parameters. By detecting which RFID tag a user is near, the system dynamically changes the information provided from a static universal message to a dynamic location-specific message. This parameter change approach allows the system to improve information relevance without requiring complete system redesign.
2Productivity
If unnecessary information is provided to users, then information coverage is comprehensive, but advertisement effectiveness deteriorates because users do not check the information
Solution Approach 1:
The patent extracts only the necessary and relevant information for each user based on their location. Instead of providing comprehensive information to all users, the system extracts and delivers only the information pertaining to the user's current location context. This extraction principle ensures that users receive focused, relevant content that they are likely to read, thereby improving advertisement effectiveness while preventing useful information loss.
Solution Approach 2:
The system applies partial action by providing a subset of total possible information - specifically, only the information relevant to each user's location. Rather than overwhelming users with excessive comprehensive information, the system delivers a targeted partial set that is sufficient for the user's context, increasing the likelihood of user engagement with both information and advertisements.
3Productivity
If location-specific information is provided, then information relevance is improved, but system complexity increases due to multiple networks and computers involved
Solution Approach 1:
The patent applies universality by designing components that serve multiple functions. The RFID tags serve both as location identifiers and as triggers for information delivery. The mobile communication terminal both detects tags and receives information. The computer system both stores information and delivers it based on location. This multi-functionality reduces the need for separate dedicated components, thereby managing system complexity while maintaining location-specific information relevance.
Solution Approach 2:
The patent uses the mobile communication terminal as an intermediary between the RFID tag detection and the information delivery system. The terminal acts as a mediator that receives tag information, processes location data, and communicates with the computer system to retrieve and display relevant information. This intermediary approach simplifies the overall system architecture by centralizing the interaction point and reducing direct complexity between tags and the information delivery infrastructure.
Data Source
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AI summary
Disclosed is an information providing system using a network. The information providing system comprises a tag for transmitting a tag identification code, a mobile communication terminal for receiving the tag identification code through a first network, generating map request data and transmitting the map request data together with the tag identification code, a first computer for transmitting the tag identification code and the map request data, which are received from the mobile communication terminal through a third network, through a second network, a third computer for providing map data through the second network, and a second computer for receiving the tag identification code and the map request data through the second network, receiving the map data from the third computer, and transmitting the map data to the first computer. The first computer transmits the map data to the mobile communication terminal through the third network.