Rich Media Ad Segmentation for Bandwidth Reduction
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Solution Overview
Problem
Video content and advertising are resource-intensive, causing bandwidth issues and download delays, especially for lower bandwidth users, and are time-consuming to create, while offering limited engagement compared to standard graphical content.
Innovation Solution
The system serves rich media advertisements that combine an image-based component with a synchronously presented audio component, eliminating the need for a video player and allowing for easier creation and targeting of lower bandwidth users by providing an alternative to video advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If video content and advertising are used, then user engagement and response rates are improved, but bandwidth requirements increase and download delays occur
Solution Approach 1:
The patent segments video content into individual frames or keyframes that are displayed as static images in sequence, accompanied by audio playback. This segmentation allows the advertisement to convey video-like information without requiring continuous video data transmission, thereby reducing bandwidth requirements while maintaining user engagement through sequential visual storytelling.
Solution Approach 2:
The patent extracts only the essential visual elements (keyframes or representative images) from the video content, discarding redundant intermediate frames. By taking out only the critical visual information needed to convey the advertisement message and pairing it with audio, the system achieves video-like engagement with significantly reduced data transmission requirements.
2Ease of operation
If video content and advertising are used, then user engagement is improved, but download time increases
Solution Approach 1:
By segmenting video content into discrete static frames, the patent enables faster loading of individual image components compared to loading entire video files. Each frame can be downloaded and displayed independently, allowing users to engage with the advertisement content more quickly without waiting for complete video file downloads.
Solution Approach 2:
The patent uses static image copies or representations of video frames instead of the actual video data. These image copies can be rapidly transmitted and displayed, providing users with immediate visual engagement while avoiding the time-consuming download process associated with full video files.
3Ease of operation
If video advertisements are used, then high engagement is achieved, but creation complexity and time increase
Solution Approach 1:
The patent simplifies advertisement creation by segmenting the production process into separate components: static image creation and audio recording. Advertisers can create individual frames using standard image editing tools and record audio separately, avoiding the complexity of video editing software and techniques. This segmentation reduces creation complexity while maintaining engagement through the combination of visual sequences and audio.
4Quantity of substance
If standard graphical content is used, then bandwidth requirements are reduced, but user engagement decreases
Solution Approach 1:
The patent merges static graphical content with audio components to create a rich media advertisement format. By combining visual frames with synchronized audio playback, the system enhances user engagement beyond what standard graphical content alone can provide, while maintaining lower bandwidth requirements compared to full video advertisements.
Solution Approach 2:
The patent implements periodic display of static frames in sequence, creating a rhythmic visual narrative that engages users similarly to video. The sequential presentation of images配合 audio playback creates a temporal structure that maintains user interest and engagement without requiring continuous video data transmission.
Data Source
AI summary
The present invention provides techniques relating to rich media advertising. Techniques are provided in which an advertiser-provided image-based component of an advertisement creative is matched with an advertiser-provided audio component of the advertisement creative. A rich media advertisement may be served that includes the image-based component and a synchronously presented audio component. Utilization of the rich media advertisement may be provided as an option to an advertiser to advertising utilizing a video advertisement, such as an option that may be used to target lower bandwidth users.