Rich Media Notification Processing for User Engagement

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Solution Overview

Problem

Current notification messages pushed by APPs are unattractive to users, making it difficult to capture their attention and encourage them to open the notification or start the associated application.

Innovation Solution

Incorporating rich media information such as voice, video, or animated images into notification messages, which are displayed in a novel and vivid format, and played in response to user interaction, thereby enhancing the message's attractiveness.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If traditional text-only notification messages are used, then the notification panel remains simple and easy to implement, but the notification messages are unattractive to users and fail to capture their attention

Engineering Contradiction:
Improvesimplicity of notification implementationVSAvoiduser engagement with notification
Core Design Contradiction:
Ease of manufactureVSProductivity

Solution Approach 1:

The patent changes the parameter of notification content from static text to dynamic rich media (voice, video, animated images). The system selectively replaces text content with rich media based on user preferences and message types, transforming the notification from a simple text display into an engaging multimedia experience that captures user attention while maintaining implementation feasibility through selective application.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The notification message becomes a composite structure combining traditional text elements with rich media components. The system integrates voice clips, video segments, and animated images with text content to create a hybrid notification format that leverages the strengths of both simple text (clarity, brevity) and rich media (engagement, attraction), resolving the contradiction between simplicity and user engagement.

Inventive Principle:
Principle #40Composite materials

2Productivity

If rich media information is added to notification messages, then user attraction and engagement improve, but the complexity of the notification system increases

Engineering Contradiction:
Improveuser engagement with notificationVSAvoidcomplexity of notification processing
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent segments the notification system into distinct functional modules: text processing module, rich media detection module, user preference management module, and selective replacement module. Each module handles specific tasks independently, allowing the system to manage complexity through modular design while enabling rich media functionality. The segmentation allows the system to process only necessary rich media elements based on user preferences rather than handling all possible media types universally.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The notification system is designed with multi-functional capabilities to handle both traditional text notifications and rich media notifications through a unified framework. The system can adaptively switch between text-only and rich media modes based on message type and user preferences, providing universal functionality that manages complexity by avoiding the need for separate specialized systems for different notification types.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If rich media information is played in notification messages, then the form and content become novel and vivid attracting users, but the resource consumption and processing load increase

Engineering Contradiction:
Improveuser attraction to notificationVSAvoidenergy consumption for media playback
Core Design Contradiction:
ProductivityVSUse of energy by moving object

Solution Approach 1:

The patent implements partial action by selectively applying rich media enhancement only to specific notification messages based on user preferences and message importance, rather than applying it universally to all notifications. The system plays rich media content partially - only when it adds value to user engagement - thereby reducing overall energy consumption while maintaining user attraction for critical or high-priority notifications where rich media provides maximum benefit.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS20250130689A1Notification message processing method and device
Publication Date: 2025.04.24 HUAWEI TECH CO LTD
  • US20250130689A1 patent drawing
  • US20250130689A1 patent drawing
  • US20250130689A1 patent drawing

AI summary

A notification message processing method and a device are provided. The method includes: an electronic device obtains a target notification message of a target application, wherein the target notification message includes first rich media information, and the first rich media information includes one or more of voice information, video information, or an animated image; the electronic device displays a first interface, where the first interface includes notification messages of at least two applications, the at least two applications include the target application, and the notification messages of the at least two applications include the target notification message; and the electronic device plays the first rich media information in the target notification message in response to a trigger operation performed by a user on the target notification message.