Rights Clearance Tracking for Digital Media Assets
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Solution Overview
Problem
Conventional media asset management systems fail to facilitate the efficient clearance and tracking of digital content rights, often requiring approvals that are unknown or incomplete, hindering the permitted use of media assets in projects.
Innovation Solution
A rights clearance and tracking system that decouples the process of obtaining clearances and approvals from the media assets themselves, using a collaborative workflow involving rights licensors, approvers, and licensees, with tools for identifying, tracking, and obtaining necessary licenses, and incorporating statutory copyright information to automate recognition of exemptions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional media asset management systems are used to store and retrieve media assets, then storage and search functionality is provided, but the assets cannot be used for permitted purposes without obtaining unknown or incomplete approvals
Solution Approach 1:
The system performs preliminary identification of all rights holders and required approvals before media assets can be accessed or used. The workflow engine proactively determines the complete set of approvals needed based on the asset type, usage context, and jurisdiction, presenting this information to users before they attempt to use the assets, thereby eliminating the problem of unknown or incomplete approvals.
Solution Approach 2:
The system introduces a rights management intermediary layer between the media asset storage and the users. This intermediary automatically identifies rights holders, tracks approval status, and manages the clearance workflow, serving as a mediator that connects users with the necessary approval information without requiring users to manually search for it.
2Reliability
If a collaborative workflow system is implemented to identify and track rights clearances, then complete approval information is obtained, but the system complexity increases
Solution Approach 1:
The workflow engine is designed as a universal, multi-functional system that automatically performs multiple tasks: identifying rights holders, determining required approvals, tracking clearance status, and managing communications. By consolidating these functions into a single intelligent engine rather than separate manual processes, the system achieves high reliability in rights clearance while minimizing the complexity users must manage.
Solution Approach 2:
The system implements self-service capabilities where the workflow engine automatically identifies rights holders and determines required approvals without requiring manual intervention. The system serves itself by autonomously tracking clearance status and managing the workflow, reducing the operational complexity while maintaining complete and reliable rights clearance information.
3Ease of operation
If media assets are made immediately accessible to users, then ease of access is improved, but unauthorized or unlicensed use may occur
Solution Approach 1:
The system implements preliminary rights clearance verification before making media assets accessible to users. The workflow engine determines the complete set of required approvals and tracks their status before the asset becomes usable, ensuring that only assets with complete clearance are accessible, thereby preventing unauthorized or unlicensed use while maintaining ease of access for properly cleared assets.
Solution Approach 2:
The system introduces a rights clearance intermediary layer between user access requests and media asset delivery. This intermediary verifies that all required approvals are obtained and valid before permitting access, acting as a mediator that ensures compliance with rights clearances while maintaining seamless access for authorized users.
Data Source
AI summary
Rights clearances management for assets, such as media assets. A rights brokerage service enables potential licensees to clears rights to use assets within designated projects, such as advertising campaign projects. The potential licensee uses an interface to select or identify an asset without necessarily accessing the asset itself. The rights holders and the rights held by each rights holder are identified based on the asset identity. A request is automatically issued to the rights holders to approve use of the asset for the project. The potential licensee may use an interface to track progress of approvals from the rights holders. Unenforceable rights are detected and approval is automatically obtained. If all enforceable rights are cleared, the asset may be committed for approval by a project manager or other authority. When approved, a license to use the asset is automatically created between the potential licensee and each of the rights holders.