Ringback Advertising System for Targeted Audio Ads
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Solution Overview
Problem
Audio advertisements during phone calls can disturb consumers who do not want to be reached with advertising information, as they are typically played during ringing or hold tones, which can be intrusive.
Innovation Solution
An advertisement management system that receives an indication of a telephone call and plays a pre-recorded audio advertisement associated with the calling number or called number before the call is answered, allowing advertisers to reach consumers without disturbing them and charging based on the advertisement's length or playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If audio advertisements are played during phone calls, then advertisers can reach consumers, but consumers are disturbed by intrusive advertising information
Solution Approach 1:
The patent applies preliminary action by playing the audio advertisement during the ringback tone period, which occurs before the called party answers the phone. This timing allows the advertisement to be delivered to the consumer without interrupting the actual conversation, thus achieving advertising reach while avoiding consumer disturbance during the call itself.
2Object-affected harmful factors
If audio advertisements are played during ringback tone, then consumer disturbance is minimized, but advertising effectiveness may be reduced due to shorter playback time
Solution Approach 1:
The patent applies parameter changes by offering advertisements in different formats (audio and visual) and allowing variable playback durations based on whether the call is answered. The system can play shorter audio ads during ringback tone or extend to visual advertisements on the caller's device screen, adapting the advertisement parameters to the specific call context to balance consumer experience with advertising effectiveness.
Data Source
AI summary
Methods, systems, and apparatus, including computer program products, in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number. The audio advertisement is played based on the determination.