Reinforcement Learning Recommenders for Continual User Adaptation

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Solution Overview

Problem

Existing recommendation systems face challenges in providing real-time, context-aware content recommendations that optimize beyond click-through rates and adapt to changing user behaviors, often limited by static datasets and distributional shifts.

Innovation Solution

A dynamic recommendation system utilizing reinforcement learning for continual learning, which fine-tunes machine learning models with feedback loops and randomized data exploration to enhance model performance and adapt to new contexts.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional recommendation systems use static datasets for model training, then model training is computationally efficient and simple, but the system cannot adapt to changing user behaviors and experiences distributional shifts

Engineering Contradiction:
Improveadaptability to changing user behaviorsVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic recommendation systems where the model continuously adapts to changing user behaviors through feedback loops. The system transitions from static dataset training to dynamic continual learning, allowing the recommendation model to evolve with user preferences and behavioral patterns over time, thereby resolving the contradiction between adaptability and system complexity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent incorporates feedback mechanisms where user interactions with recommended content are collected and used to continuously retrain and refine the recommendation model. This feedback loop enables the system to adapt to distributional shifts and changing user behaviors while maintaining a structured approach to model updates, balancing adaptability with manageable system complexity.

Inventive Principle:
Principle #23Feedback

2Productivity

If recommendation systems optimize for click-through rates, then user engagement metrics improve, but the system fails to optimize broader business objectives and long-term user value

Engineering Contradiction:
Improveclick-through rateVSAvoidoptimization scope for business objectives
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent extends the optimization scope beyond click-through rates to encompass multiple business objectives including user retention, engagement depth, and long-term value. The recommendation system is designed to optimize for diverse metrics simultaneously, making it universally applicable to various business goals rather than being limited to a single engagement metric.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent changes the optimization parameters from solely click-through rate to a multi-dimensional set of business objectives. By adjusting the target parameters and reward functions in the reinforcement learning framework, the system can optimize for different business goals depending on priorities, thereby expanding the optimization scope while maintaining measurable performance targets.

Inventive Principle:
Principle #35Parameter changes

3Use of energy by stationary object

If the recommendation model is trained only on historical data, then training is computationally efficient, but the model experiences distributional shifts when user behaviors change over time

Engineering Contradiction:
Improvecomputational efficiencyVSAvoidmodel performance stability
Core Design Contradiction:
Use of energy by stationary objectVSReliability

Solution Approach 1:

The patent prepares the model for future distributional shifts by implementing continual learning mechanisms that continuously adapt to new data patterns. Rather than waiting for performance degradation, the system proactively updates its knowledge base through ongoing training on new user interactions, preventing the onset of distributional shift issues while maintaining computational efficiency through incremental learning.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements continuous model training and updating processes that maintain model performance stability over time. The system continuously learns from new user interactions and retrainis the recommendation model, ensuring uninterrupted adaptation to changing behaviors. This continuous action prevents distributional shifts from degrading model reliability while managing computational resources through efficient training pipelines.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentUS12513350B1Dynamic recommendation system using reinforcement learning for continual learning
Publication Date: 2025.12.30 PAYPAL INC
  • US12513350B1 patent drawing
  • US12513350B1 patent drawing
  • US12513350B1 patent drawing

AI summary

System and methods for predicting content items using a neural network model and performing reinforcement learning as continual learning for training the neural network model includes obtain a first dataset of user actions of a plurality of users at a plurality of user devices and a second dataset of historical data for the plurality of users, extract a first set of embeddings and a second set of embeddings from the first dataset and the second dataset, output a trained model based on applying the first and second set of embeddings, determine a set of candidate content items by the trained model, determine a prediction value for each respective candidate content item of the set of candidate content items by the trained model, and output one or more content items of the set of candidate content items based on the prediction value determined for each respective first candidate content item.