Roaming Subscriber Promotion Matching via AI Segmentation
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Solution Overview
Problem
Existing systems lack the capability to effectively connect subscribers and organizations within the subscriber's consent and preference during roaming, limiting the reach of promotional messages.
Innovation Solution
A computer-implemented method and system that records promotional preferences of subscribers, forwards subscriber information between local and roaming network service providers, measures subscriber presence in roaming networks, ranks subscribers by duration, generates promotion pools based on preferences, and matches promotional offers to subscribers within these pools.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If promotional messages are sent to roaming subscribers using existing systems, then the subscription list can be scrubbed based on user preference, but the reach of promotional messages is limited
Solution Approach 1:
The system segments subscribers into different pools based on their promotional preferences and consent status. By dividing the subscriber base into segments that can be selectively targeted, the system maintains reliable delivery based on consent while expanding reach through targeted segmentation of roaming subscribers.
Solution Approach 2:
The invention introduces a new dimension by measuring subscriber presence duration in roaming networks and using this temporal dimension to rank and prioritize subscribers. This adds a time-based layer to the traditional consent-based filtering, enabling both reliable delivery and expanded reach by identifying subscribers who are currently present and eligible for promotions.
2Reliability
If subscriber lists are scrubbed based on user preference before sending promotional messages, then consent is respected, but the process complexity increases
Solution Approach 1:
The system performs preliminary actions by pre-measuring subscriber presence duration and pre-ranking subscribers before the actual promotional message sending. This preliminary measurement and ranking of subscribers based on presence duration simplifies the subsequent scrubbing process by providing a pre-computed priority list that respects consent while reducing operational complexity.
Solution Approach 2:
The invention introduces an intermediary mechanism that measures subscriber presence duration and uses this metric as a mediator between the consent-based scrubbing process and the final message delivery. This intermediary measurement layer simplifies the overall process by providing an objective criterion for prioritizing subscribers who meet consent requirements.
3Productivity
If promotional offers are matched to subscribers in roaming networks, then monetization opportunities are created, but measurement and ranking of subscribers becomes more complex
Solution Approach 1:
The system uses self-service by leveraging the roaming network's existing measurement capabilities to automatically track subscriber presence and duration. The roaming network itself provides the measurement data needed for subscriber ranking, eliminating the need for separate complex measurement systems and enabling monetization through simplified data collection.
Solution Approach 2:
The invention applies universality by using the same presence duration measurement mechanism for multiple purposes: it measures subscriber presence to enable promotional matching, ranks subscribers for priority treatment, and provides data for monetization strategies. This multi-functional use of a single measurement capability simplifies the overall system while creating valuable monetization opportunities.
Data Source
AI summary
Promotional offers are offered to telecom subscribers in roaming network areas by recording promotional preferences of subscribers for receiving promotional calls, forwarding subscriber information from a local network telecom service provider to a roaming network service provider, and measuring with the roaming network telecom service provider the subscribers that are present within a roaming network geography. The subscribers can then be ranked by their duration within the roaming network geography, and promotional pools can be generated for the subscribers within the roaming network based on their preferences. Promotional offers can then be matched to the subscribers in the promotional pools based using the ranking of subscribers and the promotional preferences.