Information Processing Apparatus for Timely Robot Advertisement Delivery

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Solution Overview

Problem

Existing information processing systems for robots fail to deliver timely advertisements to users until they arrive at the guidance location, missing opportunities for effective advertisement output during the guidance process.

Innovation Solution

An information processing apparatus and method that detects specific individuals within a predetermined distance, acquires their characteristics, and extracts relevant advertisement information from a database associated with each area group in the robot's movement range, allowing for timely output of advertisements along the guidance route.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of time

If the robot displays only the advertisement of the guidance location until a user arrives at the guidance location, then the advertisement is displayed at the correct location, but the advertisement output is delayed and cannot be timely

Engineering Contradiction:
Improveadvertisement output timeVSAvoidadvertisement delivery timing
Core Design Contradiction:
Loss of timeVSEase of operation

Solution Approach 1:

The system performs preliminary actions by detecting the user before reaching the guidance location and extracting advertisement information in advance. The detection unit detects the user within a predetermined distance, the acquisition unit acquires user characteristics, and the extraction unit retrieves relevant advertisement information from the database before the robot arrives at the guidance location, enabling timely advertisement output during the guidance process

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If the robot extracts advertisement information based on user characteristics and movement route, then the advertisement relevance is improved, but the system complexity increases

Engineering Contradiction:
Improveadvertisement targeting capabilityVSAvoidinformation processing system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the information processing into distinct functional modules: detection unit for user detection, acquisition unit for characteristic acquisition, extraction unit for advertisement information extraction, and output unit for advertisement delivery. Each module performs a specific function, making the complex system manageable and maintainable while achieving personalized advertisement delivery based on user characteristics and movement route

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11188945B2Information processing apparatus and information processing method
Publication Date: 2021.11.30 HITACHI LTD
  • US11188945B2 patent drawing
  • US11188945B2 patent drawing
  • US11188945B2 patent drawing

AI summary

An information processing apparatus which is configured to access a database in which a characteristic of a person and advertisement information are associated with each other for each one in an area group within a movement range of a moving object, and configured to control a movement of the moving object, the information processing apparatus comprising: a detection unit configured to detect a specific person that exists within a predetermined distance from the moving object; an acquisition unit configured to acquire a characteristic of the specific person detected by the detection unit; an extraction unit configured to extract, from the database, specific advertisement information about a specific area in a movement route to a destination point of the moving object based on the characteristic of the specific person acquired by the acquisition unit; and an output unit configured to output the specific advertisement information extracted by the extraction unit.