Roll-Up Display Module Bracket Structure to Suppress Lower-End Peeling

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Display modules with flexible, bendable structures face peeling issues due to degraded adhesion between layers, especially at the lower end, leading to malfunction and failure, and separation from supporting aprons, which affects the stability and functionality of the display apparatus.

Innovation Solution

A display module design that includes a deformable display and apron coupled with a bracket to maintain close contact, featuring a base and pressing coupling portion to secure the display and apron together, and a bracket that surrounds the lower end to prevent peeling, while also spacing the printed circuit boards to prevent interference.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the display is made flexible and bendable for roll-up structure, then the adaptability and ease of operation are improved, but the adhesion between layers is degraded causing peeling phenomenon

Engineering Contradiction:
ImproveflexibilityVSAvoidadhesion
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The patent applies different material properties to different parts of the display structure. The cover glass is made rigid with high elastic modulus to maintain structural integrity and resist peeling, while the lower portion uses flexible materials for bending capability. This local differentiation of material properties allows the display to achieve both flexibility and reliable adhesion in critical areas.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent employs composite material structures combining rigid cover glass with flexible display layers. The cover glass serves as a rigid protective layer that prevents peeling of underlying flexible layers during bending operations, creating a composite structure that leverages the advantages of both rigid and flexible materials.

Inventive Principle:
Principle #40Composite materials

2Strength

If the cover glass has great elastic force for structural integrity, then the strength is improved, but the adhesion with other layers is degraded due to repulsion during bending

Engineering Contradiction:
Improvestructural integrityVSAvoidadhesion
Core Design Contradiction:
StrengthVSReliability

Solution Approach 1:

The rigid cover glass is strategically positioned at the upper portion of the display where structural integrity is most needed. The lower portion near the bending zone uses more compliant materials, creating a gradient of mechanical properties that maintains strength where needed while allowing adhesion in bending-critical areas.

Inventive Principle:
Principle #3Local quality

3Stability of the object's composition

If the display and apron are attached for support and guidance, then the stability is improved, but the adhesion is degraded due to continuous bending causing separation

Engineering Contradiction:
ImprovestabilityVSAvoidadhesion
Core Design Contradiction:
Stability of the object's compositionVSReliability

Solution Approach 1:

The patent divides the attachment structure into multiple segments including the apron, bracket, and pressing coupling portion. This segmentation allows each component to independently accommodate bending stresses while maintaining overall stability, preventing adhesion degradation at any single location.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The pressing coupling portion acts as an intermediary component between the display and apron. It provides a dedicated mechanical coupling interface that maintains the pressing force necessary for adhesion while accommodating the bending movements, preventing direct stress transmission that would cause separation.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Ease of operation

If the display is repeatedly bent for roll-up operation, then the ease of operation is improved, but the adhesion between layers is degraded leading to peeling and malfunction

Engineering Contradiction:
Improveease of bendingVSAvoidadhesion
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent creates a spatial differentiation where the upper display portion maintains rigid layer adhesion for reliability, while the lower portion near the bending zone uses flexible materials and loose coupling that can accommodate repeated bending without adhesion degradation.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12154463B2Display module and display apparatus including the same having a base with a coupling portion
Publication Date: 2024.11.26 LG DISPLAY CO LTD
  • US12154463B2 patent drawing
  • US12154463B2 patent drawing
  • US12154463B2 patent drawing

AI summary

A display apparatus includes a display with at least a portion of the display being deformable and an apron with at least a portion of the apron being deformable. The apron is coupled to the display, a printed circuit board is electrically connected to the display, and a bracket having the printed circuit board mounted thereon is coupled to the apron to press the display disposed between the apron and the bracket, thereby providing a structure that is more stable to a phenomenon in which a display apparatus of a roll-up structure is peeled off.