Rollable Screen Reorientation for Multi-Direction Content Viewing

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional display devices with rollable displays can only output content in a single direction, limiting user flexibility and adaptability to different viewing scenarios.

Innovation Solution

A display device with a housing, a display that can be withdrawn or retracted using a roller, and a control unit that controls the screen to face multiple directions based on user detection and distance, adjusting content output and interface size accordingly.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a rollable display is used to achieve a compact structure, then the device can be deformed and rolled, but the display can only output content in a single direction

Engineering Contradiction:
Improvedisplay output directionVSAvoidroller control mechanism
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display device employs a dynamic roller control mechanism that can rotate the rollable display in multiple directions (first direction and second direction). The roller is configured to guide the display to be rolled or unrolled in different directions, enabling the screen to face multiple directions and adapt to various viewing scenarios, thus resolving the contradiction between adaptability and device complexity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The roller mechanism is designed to perform multiple functions: it can guide the display to face a first direction, a second direction, or be completely rolled into the housing. This multi-functional design allows a single component to achieve multiple display orientations, improving adaptability without proportionally increasing device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If the display is fixed in one position, then the structure is simple, but the user cannot view content from different positions or directions

Engineering Contradiction:
Improveuser viewing flexibilityVSAvoidroller and control system
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system transitions from a fixed display structure to a dynamic one where the roller can rotate to position the display in different orientations. The control unit dynamically adjusts the roller position based on detected user location, enabling users to view content from different positions and directions while maintaining a relatively simple overall structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The control unit automatically detects the user's position and autonomously controls the roller to orient the display towards the user. This self-service mechanism eliminates the need for manual adjustment by the user, improving ease of operation while the automated control reduces the complexity of manual adjustment mechanisms.

Inventive Principle:
Principle #25Self-service

3Area of stationary object

If the display is always fully extended, then content viewing is maximized, but the device loses compactness and portability

Engineering Contradiction:
Improvedisplay areaVSAvoiddevice compactness
Core Design Contradiction:
Area of stationary objectVSAdaptability or versatility

Solution Approach 1:

The display area is dynamically adjusted through the roller mechanism, which can extend the display to maximum size for optimal viewing or completely roll it into the housing for compact storage. The control unit dynamically determines the appropriate display extension based on usage scenarios, achieving both maximum display area when needed and compactness when portability is required.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The rollable display can be completely rolled into the housing, creating a nested configuration where the display is stored within the device body. This nesting capability allows the device to transition from a fully extended state with maximum display area to a compact state suitable for portability, resolving the contradiction between display size and compactness.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS12481323B2Display device
Publication Date: 2025.11.25 LG ELECTRONICS INC
  • US12481323B2 patent drawing
  • US12481323B2 patent drawing
  • US12481323B2 patent drawing

AI summary

A display device according to an embodiment of the present disclosure may comprise: a roller accommodated in the housing; a display configured to be withdrawn from or retracted into the housing by operating the roller; and a control unit configured to control the roller such that a screen of the display is formed to face at least one of a first direction and a second direction.