Rotatable product display bracket

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Solution Overview

Problem

Display fixtures for products like robotic vacuum cleaners often limit customer interaction by fixed orientations, making it difficult for customers to engage with and understand the features and functions of these complex devices.

Innovation Solution

A rotatable product display bracket system that includes a fixed and rotatable portion, with a pivot and magnets, allowing the product to be easily rotated by users to different viewing angles and automatically returning to a resting position, ensuring the product's top faces upwards for optimal viewing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a fixed orientation display fixture is used, then the structure is simple and stable, but customer interaction is limited and product viewing flexibility is reduced

Engineering Contradiction:
Improveproduct viewing flexibilityVSAvoiddisplay fixture structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display bracket transitions from a fixed structure to a dynamic one by incorporating a rotatable portion that can rotate between a first position (product top facing upward) and a second position (product top facing sideways). This dynamic capability allows customers to view products from different angles while maintaining structural simplicity through the use of a pivot mechanism and magnetic return feature.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If the product orientation is fixed, then the display structure is simple, but customer engagement with complex devices is difficult

Engineering Contradiction:
Improvecustomer interactionVSAvoidrotatable bracket mechanism
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The display bracket incorporates a magnetic return mechanism that automatically returns the rotatable portion to the first position (product top facing upward) after customer interaction. This self-service feature reduces the need for manual resetting by staff while maintaining ease of customer operation, as customers can freely rotate the product for viewing without worrying about leaving it in an incorrect position.

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If the rotatable portion can be freely rotated, then customer viewing flexibility is improved, but the product may not return to the optimal viewing position

Engineering Contradiction:
Improveviewing angle flexibilityVSAvoidproduct return to resting position
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The magnetic return mechanism provides a feedback system that detects when the rotatable portion has been rotated away from the first position and automatically guides it back. The magnetic force acts as a feedback mechanism that continuously pulls the rotatable portion toward the optimal viewing position (first position), ensuring reliable return after customer interaction while maintaining freedom of rotation during the interaction.

Inventive Principle:
Principle #23Feedback

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances customer interaction and engagement by allowing flexible product orientation while ensuring the product is easily and securely displayed, improving the customer's ability to learn about and interact with robotic vacuum cleaners.

Implementation Method 1

The at least one magnet configured to automatically rotate the rotatable portion from the rotated position to the resting position

Methodology Applied
Scientific EffectMagnetic attraction: Magnetism

Data Source

PatentUS10588431B2Rotatable product display bracket
Publication Date: 2020.03.17 TARGET BRANDS INC
  • US10588431B2 patent drawing
  • US10588431B2 patent drawing
  • US10588431B2 patent drawing

AI summary

A rotatable product display bracket includes a fixed portion and a rotatable portion coupled to the fixed portion. The rotatable portion includes an extension and a display support. The display support is configured to secure a product for display. In a resting position, the rotatable portion orients the product so that a top of the product faces in an upwardly direction. In a rotated position, the rotatable portion is rotated relative to the fixed portion so that the top of the product is oriented in a different direction than the upwardly direction. The rotatable portion is configured to automatically return to the resting position.