Rotatable Display Sign for Multi-Orientation Retail Use

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

The variability in available space for retail signage necessitates the use of signs in different orientations, leading to increased costs due to the need for correspondingly orientated signage.

Innovation Solution

A sign with a reconfigurable display face, comprising a sign body and a rotatable display member that can be rotated about a rotation axis to change orientations, allowing for multiple display configurations without the need for separate signage for each orientation, with features such as apertures, recesses, and a control member for user reconfiguration.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If signs are provided in different orientations to match varying available spaces, then the sign can be adapted to different retail premises, but the cost increases due to needing multiple signage variants

Engineering Contradiction:
Improveadaptability to different orientationsVSAvoidcost of signage
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The display member is made rotatable about a rotation axis, allowing it to dynamically change orientation from a first orientation to a second orientation. This dynamic capability enables a single sign to adapt to different spatial configurations in retail premises, eliminating the need to manufacture multiple fixed-orientation signs and thereby reducing costs while maintaining versatility.

Inventive Principle:
Principle #15Dynamics

2Ease of manufacture

If a single sign is used for multiple orientations, then cost is reduced, but the mechanism for reconfiguration adds device complexity

Engineering Contradiction:
Improvecost of signageVSAvoidcomplexity of reconfiguration mechanism
Core Design Contradiction:
Ease of manufactureVSDevice complexity

Solution Approach 1:

The sign is segmented into a sign body and a separately rotatable display member. This segmentation allows the display member to be independently rotated to different orientations while the sign body remains fixed. The simplified segmentation reduces overall device complexity compared to more complex mechanisms, while still enabling cost-effective multi-orientation functionality.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The rotatable display member introduces a simple dynamic element that allows orientation change without requiring complex mechanisms. The rotation about a fixed axis provides an elegant, low-complexity solution for achieving multiple orientations from a single sign, balancing functionality with mechanical simplicity.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables cost-effective signage solutions by allowing a single sign to be adapted to various orientations, enhancing flexibility and reducing the need for multiple signage variants, while maintaining a flush or aesthetically aligned display face in each orientation.

Implementation Method 1

The display member may have a body portion magnetically attracted to the sign body adjacent the aperture.

Methodology Applied
Scientific EffectMagnetic attraction: Magnetism

Data Source

PatentUS11145227B2Sign having a reconfigurable display face
Publication Date: 2021.10.12 FASTRAK RETAIL UK
  • US11145227B2 patent drawing
  • US11145227B2 patent drawing
  • US11145227B2 patent drawing

AI summary

This disclosure describes a sign having a reconfigurable display face. In one example, the sign includes a sign body having a first display face and an opposed face, and a rotatable display member connected to the sign body and having a second display face. The reconfigurable display face includes the first display face and the second display face, and the display member is reconfigurable between a plurality of display orientations by rotation about a rotation axis.