Rotatable Display Web Rendering for Portrait Readability

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Solution Overview

Problem

Conventional rotatable display apparatuses, such as smart TVs, are inconvenient to use in portrait mode due to web browsers not being optimized for vertical formats, leading to issues like cut-off sides or tiny text when displaying web pages optimized for horizontal formats.

Innovation Solution

The display apparatus includes a processor that identifies its orientation and adjusts web page display accordingly, either fetching and displaying a mobile version of the web page if available, or resizing a PC version to fit the vertical format, by using pre-stored URL information to differentiate between PC and mobile versions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a web browser displays PC version web pages in portrait orientation, then the web page content is complete, but the display quality deteriorates with cut-off sides and tiny text

Engineering Contradiction:
Improveweb page content completenessVSAvoiddisplay quality and readability
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system changes the parameter of web page version selection based on display orientation. When portrait orientation is detected, the system requests the mobile version of the web page instead of the PC version, thereby adapting the content format to match the display orientation and resolving the contradiction between content completeness and display quality.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If the display apparatus rotates to portrait position, then vertical format content usage is enabled, but web browser usability deteriorates due to lack of optimization

Engineering Contradiction:
Improvevertical format content supportVSAvoidweb browser usability
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system dynamically adjusts web page rendering based on real-time detection of display orientation. The processor continuously monitors whether the display is in landscape or portrait mode and automatically selects the appropriate web page version (PC or mobile) to maintain optimal usability across different orientations.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If the system requests mobile version web pages in portrait mode, then display quality improves, but additional processing steps are required to identify and retrieve mobile URLs

Engineering Contradiction:
Improvedisplay quality and readabilityVSAvoidURL management complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-storing mobile version URLs in a database before they are needed. When a user accesses a website in portrait mode, the system can quickly retrieve the corresponding mobile URL from the pre-populated database without requiring complex real-time URL generation or transformation, thus reducing processing complexity.

Inventive Principle:
Principle #10Preliminary action

4Device complexity

If PC version web pages are displayed in portrait orientation, then no additional URL processing is needed, but the user experience deteriorates due to cut-off content and small text

Engineering Contradiction:
ImproveURL processing simplicityVSAvoidcontent accessibility and readability
Core Design Contradiction:
Device complexityVSLoss of information

Solution Approach 1:

The system introduces an intermediary component (mobile version of the web page) that adapts the content for portrait orientation. Instead of trying to display PC version pages in portrait mode, the system uses mobile version pages as an intermediary format that is specifically optimized for vertical displays, thereby maintaining content accessibility and readability.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12475298B2Rotatable display apparatus and control method thereof
Publication Date: 2025.11.18 SAMSUNG ELECTRONICS CO LTD
  • US12475298B2 patent drawing
  • US12475298B2 patent drawing
  • US12475298B2 patent drawing

AI summary

A display apparatus, includes: a display that is rotatable between a first position and a second position; a communicator configured to conduct internet communication; and at least one processor. The at least one processor is configured to, (i) in response to a user command for accessing a website being received through a web browser that is loaded in the display apparatus, identify an orientation of the display, the user command being based on a URL for a PC version of the website, and (ii) based on the identified orientation being the second position, attempt to receive a mobile version of the web page associated with a mobile version of the website from a server that provides the mobile version of the website based on a URL for the mobile version of the website, and attempt to display the received mobile version of the web page in the display.