Reconfigurable fixtures

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Solution Overview

Problem

Conventional retail corrugate fixtures are designed to display only a single promotion and are typically discarded after use, necessitating the need for reconfigurable fixtures that can display multiple promotions without significant changes in position or setup.

Innovation Solution

A reconfigurable module comprising multiple fixtures that can be rotated and combined using fasteners to display different sides, allowing for sequential configuration of promotions without moving the fixtures' center of rotation, enabling multiple promotions to be displayed on the same unit.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional corrugate fixtures are used to display a single promotion, then the fixture structure is simple and easy to manufacture, but the fixture must be discarded after use and cannot be reused

Engineering Contradiction:

Improvepromotional display versatilityVSAvoidfixture structure complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The fixture is divided into multiple independent modules, each capable of displaying promotions. These segmented modules can be independently configured and recombined to display different promotional content, enabling versatility while maintaining relatively simple individual component structures.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The fixture incorporates rotatable components that allow dynamic reconfiguration between different promotional displays. The modules can rotate to change which side is visible, enabling the same physical structure to adapt to different promotional needs without requiring complete fixture replacement.

Inventive Principle:

Principle #15Dynamics

2Productivity

If fixtures are designed for single-promotion display, then the manufacturing cost is low and production is simple, but frequent fixture replacement is required for different promotions

Engineering Contradiction:

Improvepromotional content change efficiencyVSAvoidfixture replacement time

Core Design Contradiction:

ProductivityVSLoss of time

Solution Approach 1:

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

Instead of discarding fixtures after single-use, the design enables recovery and reuse of the same fixture modules for multiple promotions. The rotatable mechanism allows the fixture to be recovered and reconfigured for different promotional content, eliminating waste and reducing replacement needs.

Inventive Principle:

Principle #34Discarding and recovering

3Loss of substance

If multiple promotions are displayed using the same fixtures, then waste is reduced and resource efficiency improves, but the fixture configuration becomes complex requiring fasteners and rotation mechanisms

Engineering Contradiction:

Improvefixture material wasteVSAvoidfixture assembly complexity

Core Design Contradiction:

Loss of substanceVSDevice complexity

Solution Approach 1:

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

Fasteners serve as intermediary elements that simplify the connection between fixture modules. These standardized fastening mechanisms enable easy assembly and disassembly of the modular fixture components, reducing the overall complexity despite the multi-functional capability.

Inventive Principle:

Principle #24Intermediary (Mediator)

4Ease of operation

If fixtures maintain fixed position for each promotion, then setup is simple and quick, but the visible content cannot be changed without moving fixtures

Engineering Contradiction:

Improvefixture setup easeVSAvoidpromotional content adaptability

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

Inventive Principle:

Principle #15Dynamics

Data Source

PatentUS20170267403A1Reconfigurable fixtures

Publication Date: 2017.09.21 SONY GROUP CORP

AI summary

Module for playing a plurality of promotions, including: a plurality of fixtures sequentially configurable into the plurality of promotions by rotating at least one fixture while maintaining an original position of each fixture within the reconfigurable module, each fixture including a plurality of sides; and a plurality of fasteners to combine the plurality of fixtures into the reconfigurable module. Key words include corrugate, modular, and rotate.