Rotatable Platform for Consumer Research Scenarios
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Solution Overview
Problem
Existing consumer research methods are inefficient in terms of time and space, requiring more time and resources to collect data, especially when different in-use conditions need to be evaluated, often necessitating multiple locations and increased costs due to the need for additional equipment and space.
Innovation Solution
A rotatable platform divided into sections with life-like scenarios that can be easily changed, allowing for multiple scenarios to be presented to participants within a single location using a stationary platform and minimal equipment, enabling efficient data collection and observation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple locations are used to evaluate different in-use conditions, then the variety of consumer scenarios is improved, but the time and cost requirements increase
Solution Approach 1:
The patent combines multiple separate testing locations into a single integrated testing space. The rotatable platform allows different in-use condition scenarios to be presented sequentially within one location, eliminating the need for consumers to travel between multiple sites while still evaluating diverse product conditions.
Solution Approach 2:
The patent employs a rotatable platform that can dynamically change the presentation of different scenarios. By rotating the platform, the system transitions between various in-use conditions without requiring physical relocation, enabling time-efficient evaluation of multiple consumer scenarios within a single static location.
2Adaptability or versatility
If multiple locations are used to evaluate different in-use conditions, then the variety of consumer scenarios is improved, but the space requirements increase
Solution Approach 1:
The patent merges multiple scenario presentations into a single testing space. The rotatable platform allows different in-use condition environments to be sequentially displayed within one location, reducing the total area needed compared to providing separate physical spaces for each scenario.
Solution Approach 2:
The patent adds the dimension of rotation to a two-dimensional testing space. By utilizing the rotational movement of the platform, the system presents multiple scenarios within the same footprint area, effectively increasing space utilization efficiency without expanding the physical testing facility size.
3Adaptability or versatility
If multiple locations are used to evaluate different in-use conditions, then the variety of consumer scenarios is improved, but the equipment and resource requirements increase
Solution Approach 1:
The patent creates a universal testing platform that serves multiple functions. The rotatable platform can present various in-use condition scenarios using a single set of audio/visual equipment, eliminating the need for duplicate equipment at each location and reducing overall resource requirements while maintaining scenario diversity.
Data Source
AI summary
Apparatuses for performing consumer testing and methods for using same are provided. Methods for administering consumer research are also provided. In a general embodiment, the present disclosure provides apparatuses having a rotatable platform with at least one divider separating the platform into at least two sections, where each of the at least two sections includes a life-like scenario configured for use by a consumer participant during a consumer research test. Such apparatuses provide flexibility and efficiency of time, space and cost for performing consumer research since the research may be performed in a timely fashion, in a number of different life-like scenarios, in a limited amount of space, and may be directly observed from one location or using one set of audio/visual equipment.