Automated Rotating Billboard With Modular Steel Frame

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Solution Overview

Problem

Existing billboards require large spaces for installation, are expensive to construct, and only allow visibility from two directions, limiting their strategic placement and effectiveness in capturing attention.

Innovation Solution

An automated rotating billboard with a compact steel frame structure, supported by a lower stationary and upper rotating post mechanism, allowing 360-degree visibility and easy transportation, manufactured using locally available materials and technology.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If a traditional billboard structure is used, then it provides stable advertising display, but it requires large space (at least 100 square meters) and high construction cost

Engineering Contradiction:
Improvespace requirementVSAvoidstructural stability
Core Design Contradiction:
Area of stationary objectVSReliability

Solution Approach 1:

The billboard structure is divided into modular components including a vertical post, horizontal arms, and display panels that can be assembled in segments. This segmentation allows the structure to be built in smaller spaces while maintaining overall stability through proper modular connection and distribution of structural loads across multiple components.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If a traditional fixed billboard is used, then it is simple to construct, but it only allows visibility from two directions, limiting strategic placement

Engineering Contradiction:
Improveviewing directionVSAvoidstructure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The billboard incorporates a rotating mechanism that allows the display panels to be oriented in multiple directions. The vertical post rotates horizontally to change the facing direction of the billboard, enabling visibility from all directions around the structure. This dynamic capability transforms a static two-directional display into a multi-directional advertising medium without requiring multiple separate billboards.

Inventive Principle:
Principle #15Dynamics

3Area of stationary object

If a compact billboard structure is used, then it requires lesser space, but it may not withstand harsh weather conditions

Engineering Contradiction:
Improvespace requirementVSAvoidweather resistance
Core Design Contradiction:
Area of stationary objectVSObject-affected harmful factors

Solution Approach 1:

The vertical post is designed with a cylindrical shape rather than a rectangular cross-section. This circular geometry provides superior resistance to wind loads from any direction, as the curved surface evenly distributes aerodynamic forces. The cylindrical form also eliminates sharp corners that could be vulnerable to damage, making the compact structure more resilient to harsh weather conditions including high winds and storms.

Inventive Principle:
Principle #14Spheroidality (Curvature)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables strategic placement in smaller spaces, captures attention from all directions, is cost-effective, and withstands harsh weather conditions, while being easy to manufacture and transport.

Implementation Method 1

an electric motor disposed within said motor housing and having a pinion gear extending upwardly therefrom and being in meshed engagement with said bearing assembly

Methodology Applied
Scientific EffectElectric motor: Linear Motor

Data Source

PatentUS8732997B2Automated rotating bill board
Publication Date: 2014.05.27 GATUSLAO GLENN R
  • US8732997B2 patent drawing
  • US8732997B2 patent drawing
  • US8732997B2 patent drawing

AI summary

This utility model relates in general to Advertising medium but more particularly to an Automated Rotating Billboards structures. The billboard structure comprising a billboard frame having lighting facility consisting of plurality of lighting fixtures secured thereto and being provided with a covering for securing advertisement thereon, the frame being supported by an upstanding post fixedly attached on its bottom portion thereof. The upstanding post comprising of a lower stationary post member and upper rotating post member. The upper post member is being adapted to rotate using an electric motor wherein the billboard is connected. With rotating billboard, it can be seen from all angles thus more efficient and convenient to use.