Rotating Camera Pop-Up Mechanism for Full-Screen Displays

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Solution Overview

Problem

The challenge is to design an electronic device with a large display that also accommodates a front-facing camera, as placing the camera on the front surface reduces the available display area, compromising portability and aesthetics.

Innovation Solution

A camera pop-up structure that slides and rotates within the device, allowing the camera to be accommodated inside when not in use, thereby maintaining a full-screen display and only protruding when needed, ensuring a sleek appearance and enhanced user convenience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the front-facing camera is placed on the front surface of the electronic device, then the camera can be used for video communication and selfie capture, but the available display area is reduced

Engineering Contradiction:
Improvecamera functionalityVSAvoiddisplay area
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The camera module is designed to be movable rather than fixed, allowing it to switch between a retracted state (when not in use) and a protruding state (when camera functionality is needed). This dynamic configuration enables the display area to be fully utilized during normal operation while providing camera access when required

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

Instead of placing the camera module in the planar dimension of the front surface (which would reduce display area), the invention utilizes the third dimension by allowing the camera module to protrude from the front surface. This vertical dimensionality change resolves the conflict between camera placement and display area maximization

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Area of stationary object

If the display fully covers the front surface of the electronic device, then the portability and aesthetics are improved, but there is no room for the front-facing camera

Engineering Contradiction:
Improvedisplay areaVSAvoidcamera functionality
Core Design Contradiction:
Area of stationary objectVSAdaptability or versatility

Solution Approach 1:

The camera module transitions from a static to a dynamic configuration, moving between retracted and protruding positions. This allows the display to maintain full coverage of the front surface while the camera module can be deployed to a separate spatial location when needed, eliminating the need to compromise display area

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The camera module is extracted from the planar display area and positioned in a protruding configuration. This separation allows the display to occupy the entire front surface while the camera module occupies a distinct spatial position, resolving the conflict between full-screen display and camera placement

Inventive Principle:
Principle #2Taking out (Extraction)

3Adaptability or versatility

If the camera module is made rotatable to provide both front and rear camera functionality, then the versatility is improved, but the device complexity increases

Engineering Contradiction:
Improvecamera functionalityVSAvoidmechanism complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A single camera module is designed to perform multiple functions by rotating between different orientations. The same physical component can capture images from the front, rear, or at various angles, eliminating the need for separate camera modules for each function and actually reducing overall device complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11799996B2Electronic device including camera pop-up structure
Publication Date: 2023.10.24 SAMSUNG ELECTRONICS CO LTD
  • US11799996B2 patent drawing
  • US11799996B2 patent drawing
  • US11799996B2 patent drawing

AI summary

An electronic device according to certain embodiments, comprises: a housing; and a camera pop-up structure which is coupled to the housing, at least a part of which slides with respect to the housing between a first position accommodated inside the housing and a second position protruding from the housing, wherein the camera pop-up structure comprises: a guide member fixedly coupled to the inside of the housing; a slide member configured to slide with respect to the guide member by a first section and a second section extending from the first section in one direction or a reverse direction; and a camera module linked with the slide member moving within the first section so as to slide between the first position accommodated inside the housing and the second position protruding from the housing, and linked with the slide member sliding within the second section causing rotation towards a rear side or a front side of the housing.