Rotating Display Orientation Control for Aspect Ratio Matching

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Solution Overview

Problem

Display devices often display image content with blanks or objects oriented incorrectly due to mismatched aspect ratios, leading to poor viewing experiences and immersion.

Innovation Solution

A display device equipped with a motor and processor that can rotate the display or image content based on user input or external signals, using a user interface to select the appropriate orientation for optimal viewing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If the display device displays image content with mismatched aspect ratios, then the entire display area can be utilized, but blanks occur and objects are displayed in incorrect orientations

Engineering Contradiction:
Improvedisplay area utilizationVSAvoidviewing experience
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The display device dynamically adjusts its orientation based on the aspect ratio of the incoming image content. The processor detects whether the content is landscape or portrait type and automatically rotates the display accordingly, allowing the system to adapt between different viewing configurations rather than being fixed in one orientation

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the orientation parameter of the display (rotating between landscape and portrait modes) to match the aspect ratio parameter of the image content. This parameter adjustment eliminates blanks and ensures objects are displayed in their correct orientations while maintaining full display area utilization

Inventive Principle:
Principle #35Parameter changes

2Ease of operation

If the display device rotates the image content to match the display orientation, then objects can be displayed in normal direction, but the display orientation itself cannot be optimized

Engineering Contradiction:
Improveobject orientationVSAvoiddisplay orientation optimization
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The system provides dynamic control over display orientation through a user interface that allows users to select between landscape and portrait modes. This dynamic adjustment capability enables both automatic content-matching rotation and manual orientation selection, resolving the contradiction between maintaining object orientation and optimizing display configuration

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display device incorporates multiple functions: automatic aspect ratio detection, automatic rotation based on content type, manual orientation selection through UI, and the ability to rotate either the display physically or the image content digitally. This multi-functionality allows the system to handle both object orientation requirements and display optimization needs

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Device complexity

If the display device is fixed in landscape orientation, then the device structure is simple, but portrait type image content cannot be displayed without blanks or rotation issues

Engineering Contradiction:
Improvedisplay structureVSAvoidcontent type compatibility
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The display device transitions from a fixed landscape orientation to a dynamic system that can switch between landscape and portrait modes. The processor detects the aspect ratio of incoming content and automatically adjusts the display orientation, enabling the device to handle both landscape and portrait type image content without requiring complex hardware changes

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the orientation parameter of the display based on the content type parameter. By detecting whether image content is landscape or portrait type and adjusting the display orientation accordingly, the system achieves high adaptability to different content formats while maintaining relatively simple device architecture

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Ensures image content is displayed in a normal orientation, minimizing blanks and maintaining object directionality for improved user immersion and visibility.

Implementation Method 1

a motor configured to rotate the display

Methodology Applied
Scientific EffectElectromagnetic induction: Electromagnetic Induction

Data Source

PatentUS12456165B2Display device and method for controlling same
Publication Date: 2025.10.28 SAMSUNG ELECTRONICS CO LTD
  • US12456165B2 patent drawing
  • US12456165B2 patent drawing
  • US12456165B2 patent drawing

AI summary

Provided is a display device and a method for controlling same. The display device of the present disclosure may include a display, a communication interface, a motor configured to rotate the display, and a processor configured to control the display to display an image content on the display disposed in a first orientation, display a user interface (UI) for rotating the image content and the display, receive a signal, from an external device through the communication interface while the UI is displayed, for rotating at least one of the image content or the display, and based on the received signal, rotate the image content displayed on the display or control the motor to rotate the display to a second orientation.