Rotating Display Module Mechanism for Landscape-Portrait Switching

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional display apparatuses are limited in providing various viewing modes, as they typically fix the screen orientation to a landscape mode, failing to accommodate user preferences for different viewing angles.

Innovation Solution

A display apparatus featuring a linearly-movable assembly and rotation guiding mechanism that allows the display module to rotate between landscape and portrait modes, enabled by a driver-powered screw bar and cam structure, facilitating easy switching between viewing modes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the screen orientation is fixed to landscape mode, then the device structure is simple, but the viewing mode versatility is limited

Engineering Contradiction:
Improveviewing mode versatilityVSAvoiddevice structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display module is transformed from a fixed orientation to a dynamically adjustable orientation system. The display module can rotate between landscape and portrait modes through the rotation guiding mechanism, allowing the viewing orientation to change while maintaining structural integrity. This dynamic capability resolves the contradiction by enabling multiple viewing modes without requiring completely separate device structures.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The support assembly and rotation guiding mechanism serve multiple functions: they provide structural support, enable rotation between orientations, and allow for different installation modes (standing or wall-mounted). This multi-functionality achieves viewing mode versatility while avoiding the need for multiple separate structures, thus resolving the contradiction between adaptability and device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If a rotation mechanism is added to enable mode switching, then the viewing mode versatility improves, but the device complexity increases

Engineering Contradiction:
Improveviewing mode switching capabilityVSAvoidrotation mechanism complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The rotation guiding mechanism is merged with the support assembly to form an integrated structure. The support assembly not only provides structural support but also incorporates the rotation guiding functionality, reducing the need for separate, complex rotation mechanisms. This merging approach enables mode switching while minimizing the increase in device complexity.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The linearly-movable assembly serves as an intermediary between the driver and the rotation guiding mechanism. It converts the driver's rotational motion into linear movement, which then actuates the cam structure to achieve display module rotation. This intermediary mechanism simplifies the overall system by providing a clear motion transformation path rather than requiring a complex direct rotation mechanism.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If the display module is made rotatable, then the ease of operation improves, but the manufacturing precision requirements increase

Engineering Contradiction:
Improveease of rotation operationVSAvoidrotation alignment precision
Core Design Contradiction:
Ease of operationVSManufacturing precision

Solution Approach 1:

The cam structure in the rotation guiding mechanism provides self-aligning features that guide the display module into precise rotational positions (landscape and portrait modes) without requiring complex external alignment systems. The cam geometry inherently ensures proper alignment, reducing manufacturing precision requirements while maintaining ease of operation.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces complex mechanical alignment systems with a cam-based mechanism that uses geometric constraints to achieve precise positioning. The cam structure converts linear motion from the linearly-movable assembly into controlled rotational movement, providing precise alignment through its geometric design rather than requiring high-precision mechanical components throughout the system.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS11788672B2Display apparatus
Publication Date: 2023.10.17 LG DISPLAY CO LTD
  • US11788672B2 patent drawing
  • US11788672B2 patent drawing
  • US11788672B2 patent drawing

AI summary

A display apparatus includes a display module displaying an image, a support assembly facing toward the display module, a driver installed on the support assembly for supplying power to rotate the display module, a linearly-movable assembly connected to the driver to receive power therefrom and configured to perform a linear movement in a first direction along the support assembly, and a rotation guiding mechanism that connects the linearly-movable assembly to the display module, and guides rotation of the display module using the movement of the linearly-movable assembly.