Rotating Display Mount for Precise Landscape-Portrait Switching

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Solution Overview

Problem

Current digital signage systems, particularly double-sided ones, lack the ability to switch between landscape-screen and portrait-screen modes via rotation, limiting adaptability and content display effectiveness.

Innovation Solution

A display apparatus with a support and rotation mechanism that includes a pivotable rotation part connected to the display module, allowing it to switch between landscape-screen and portrait-screen modes by controlling the included angle between the rotation axis and the frame segments, enabling smooth transitions without deviation and easy maintenance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a double-sided digital signage uses fixed landscape or portrait orientation, then the structure is simple, but the adaptability to different display scenarios is poor

Engineering Contradiction:
Improvedisplay mode adaptabilityVSAvoidsupport structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The support structure incorporates a rotation mechanism that allows the display module to dynamically change orientation between landscape and portrait modes. The rotation part includes a movable sleeve that can rotate relative to the support sleeve, enabling the display to adapt to different display scenarios without requiring multiple fixed installations.

Inventive Principle:
Principle #15Dynamics

2Manufacturing precision

If the rotation axis is aligned with the frame segment, then the mounting is simple, but the switching between landscape and portrait modes produces deviation

Engineering Contradiction:
Improvemode switching precisionVSAvoidmounting simplicity
Core Design Contradiction:
Manufacturing precisionVSEase of operation

Solution Approach 1:

The rotation axis is deliberately designed to be offset from the frame segment by a specific included angle (45 degrees). This asymmetric arrangement allows the display module to switch precisely between landscape and portrait modes without deviation, as the angled connection points enable exact 90-degree orientation changes while maintaining simple mounting through the standardized rotation interface.

Inventive Principle:
Principle #4Asymmetry

3Adaptability or versatility

If the included angle between rotation axis and frame segment is large, then the mode switching range is sufficient, but the mounting becomes complex

Engineering Contradiction:
Improvemode switching capabilityVSAvoidconnection structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The included angle between the rotation axis and frame segment is optimized to 45 degrees, which provides the necessary mode switching capability while keeping the connection structure simple. This specific angular parameter enables precise landscape-portrait transitions without requiring complex mounting arrangements, balancing adaptability with structural simplicity.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11700701B2Display apparatus
Publication Date: 2023.07.11 BOE TECHNOLOGY GROUP CO LTD
  • US11700701B2 patent drawing
  • US11700701B2 patent drawing
  • US11700701B2 patent drawing

AI summary

The present disclosure relates to the field of display technologies, and provides a display apparatus, including: a support and a display module, wherein the support includes a support part and a rotation part; a frame is disposed at a periphery of the display module, and includes two first frame segments which are oppositely arranged and two second frame segments which are oppositely arranged; one end of the rotation part is pivoted to the support part; a rotation axis of the rotation part is a center line of the rotation part; the other end of the rotation part is fixedly connected to any one of the first frame segments or the second frame segments; the axis of the rotation part is at a first included angle with the frame; and the first included angle is used for switching of the display module between a landscape-screen mode and a portrait-screen mode.