Rotating Display Module With Linear Guide for Portrait Switching

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Solution Overview

Problem

Conventional display apparatuses are limited in providing various viewing modes as they typically output images in a fixed landscape mode, lacking the ability to easily switch between landscape and portrait orientations.

Innovation Solution

A display apparatus featuring a linearly-movable assembly with a connector assembly and guide mechanism that allows the display module to rotate between landscape and portrait modes, with automatic vertical adjustment, facilitated by a driver assembly, gears, and elastic members for smooth movement and secure locking.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the display module is fixed in landscape mode, then the structure is simple and stable, but the viewing modes are limited

Engineering Contradiction:
Improveviewing modesVSAvoidstructure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display module is transformed from a fixed static structure to a dynamic one that can rotate between landscape and portrait modes. The rotation assembly enables the display module to change its orientation dynamically, providing multiple viewing modes while maintaining a relatively simple overall structure through standardized mechanical components.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If the display module is rotated manually, then the structure is simple, but the operation is inconvenient and time-consuming

Engineering Contradiction:
Improvescreen rotationVSAvoidrotation mechanism
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The manual mechanical rotation operation is replaced with an automated driving mechanism. The driving assembly uses a motor to automatically rotate the display module between landscape and portrait modes, eliminating the need for manual operation while keeping the rotation mechanism relatively simple through direct motor-driven rotation.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Ease of operation

If the display module is rotated without vertical adjustment, then the structure is simple, but the viewing comfort is poor

Engineering Contradiction:
Improveviewing comfortVSAvoidadjustment mechanism
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The rotation function and vertical adjustment function are merged into a single integrated assembly. When the display module rotates between landscape and portrait modes, the supporting structure automatically adjusts the vertical position to maintain optimal viewing height, providing viewing comfort without requiring separate adjustment mechanisms.

Inventive Principle:
Principle #5Merging (Combining)

4Reliability

If heavy components are used for stable rotation, then the rotation is stable, but the overall weight increases

Engineering Contradiction:
Improverotation stabilityVSAvoiddisplay apparatus
Core Design Contradiction:
ReliabilityVSWeight of moving object

Solution Approach 1:

The rotation mechanism uses friction-based friction pads and friction wheels instead of heavy mechanical gears or belts. By optimizing the friction parameters and contact surfaces, the system achieves stable rotation and positioning without requiring heavy components, thereby maintaining low overall weight while ensuring rotation reliability.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables easy switching between viewing modes, reducing installation and maintenance costs while ensuring a lightweight and simple maintenance structure, accommodating various consumer preferences and improving operational efficiency.

Implementation Method 1

a screw bar rotating upon receiving the power from the driver assembly, and threads are formed on an outer face of the screw bar

Methodology Applied
Scientific EffectScrew mechanism: Screw

Implementation Method 2

a circular gear extending along and on an outer circumference of the connector assembly, and a linear gear having one portion fixed to the support assembly and the other portion extending in a longitudinal direction of the support assembly, wherein linearly arranged threads are formed on a side face of the linear gear and mesh with the circular gear

Methodology Applied
Scientific EffectGear meshing: Gear

Data Source

PatentUS11132019B1Display apparatus
Publication Date: 2021.09.28 LG DISPLAY CO LTD
  • US11132019B1 patent drawing
  • US11132019B1 patent drawing
  • US11132019B1 patent drawing

AI summary

A display apparatus includes a display module displaying an image; a support assembly facing the display module; a driver assembly installed on the support assembly to supply power to rotate the display module; a linearly-movable assembly connected to the driver assembly to receive power therefrom and moving in a linear manner in a first direction along the support assembly; a connector assembly having one end fixed to the display module and the other end rotatably disposed on the linearly-movable assembly; and a guide mechanism connected to the support assembly and the connector assembly to allow the connector assembly to rotate under linear movement of the linearly-movable assembly.