Rotating TV Display Assembly for Vertical Media Viewing

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Solution Overview

Problem

Smart televisions face issues in displaying vertical media resources such as short videos and cartoons due to mismatched aspect ratios, leading to wasted display space and poor user experience, as they typically support horizontal screen orientations.

Innovation Solution

A rotatable display apparatus with a rotating assembly and controller that adjusts the display orientation to match the aspect ratio of the media resource, allowing it to switch between landscape and portrait modes to ensure proper viewing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the smart television displays vertical media resources on a horizontal display screen, then the display can maintain its standard horizontal orientation, but the picture proportion does not match and display space is wasted

Engineering Contradiction:
Improvedisplay orientation adaptabilityVSAvoideffective display area
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The display apparatus employs a rotating assembly that enables the display screen to dynamically change its orientation between horizontal and portrait modes. The rotating assembly includes a rotating shaft, driving motor, and positioning mechanisms that allow the display to adapt its physical orientation based on the media resource requirements, transforming a static display system into a dynamic one that can optimize display area for different aspect ratios

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display apparatus is designed to perform multiple functions by supporting both horizontal and portrait display orientations. The rotating assembly enables the same display screen to serve different purposes: displaying horizontal media in landscape mode and vertical media in portrait mode, making the display system universal and adaptable to various application scenarios without requiring separate displays for different orientations

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If the smart television scales vertical media resources to fit the horizontal screen, then the picture proportion can be adjusted, but the user experience deteriorates due to distortion and space waste

Engineering Contradiction:
Improveuser experienceVSAvoidpicture proportion accuracy
Core Design Contradiction:
Ease of operationVSManufacturing precision

Solution Approach 1:

Rather than using static scaling algorithms that distort images, the system dynamically rotates the entire display screen to match the media aspect ratio. This physical reorientation preserves the original picture proportion accuracy while eliminating the need for distortionary scaling, thereby maintaining both manufacturing precision and user experience

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If the smart television uses a fixed horizontal display orientation, then the display structure remains simple, but the device cannot properly display vertical media resources

Engineering Contradiction:
Improvemedia format compatibilityVSAvoiddisplay structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display structure incorporates a rotating assembly with motors, shafts, and positioning mechanisms that enable dynamic orientation changes. This adds complexity to the physical structure but provides the necessary adaptability to display both horizontal and vertical media resources properly, achieving a balance between structural complexity and media format compatibility

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The rotating assembly integrates multiple functions into a single mechanism: it provides rotation capability, positioning control, and orientation detection. By merging these functions into one integrated assembly rather than separate systems, the overall device complexity is minimized while still achieving the required adaptability for different media formats

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS12026014B2Display apparatus and interface display method
Publication Date: 2024.07.02 HISENSE VISUAL TECH CO LTD
  • US12026014B2 patent drawing
  • US12026014B2 patent drawing
  • US12026014B2 patent drawing

AI summary

Disclosed are a display apparatus and an interface display method. The display apparatus includes a display, a rotating assembly in connection with the display and configured to drive the display to rotate to a rotation station, and a controller in communication with the display and the rotating assembly.