Rotating TV Display Assembly for Vertical Media Viewing
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Solution Overview
Problem
Smart televisions face issues in displaying vertical media resources such as short videos and cartoons due to mismatched aspect ratios, leading to wasted display space and poor user experience, as they typically support horizontal screen orientations.
Innovation Solution
A rotatable display apparatus with a rotating assembly and controller that adjusts the display orientation to match the aspect ratio of the media resource, allowing it to switch between landscape and portrait modes to ensure proper viewing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the smart television displays vertical media resources on a horizontal display screen, then the display can maintain its standard horizontal orientation, but the picture proportion does not match and display space is wasted
Solution Approach 1:
The display apparatus employs a rotating assembly that enables the display screen to dynamically change its orientation between horizontal and portrait modes. The rotating assembly includes a rotating shaft, driving motor, and positioning mechanisms that allow the display to adapt its physical orientation based on the media resource requirements, transforming a static display system into a dynamic one that can optimize display area for different aspect ratios
Solution Approach 2:
The display apparatus is designed to perform multiple functions by supporting both horizontal and portrait display orientations. The rotating assembly enables the same display screen to serve different purposes: displaying horizontal media in landscape mode and vertical media in portrait mode, making the display system universal and adaptable to various application scenarios without requiring separate displays for different orientations
2Ease of operation
If the smart television scales vertical media resources to fit the horizontal screen, then the picture proportion can be adjusted, but the user experience deteriorates due to distortion and space waste
Solution Approach 1:
Rather than using static scaling algorithms that distort images, the system dynamically rotates the entire display screen to match the media aspect ratio. This physical reorientation preserves the original picture proportion accuracy while eliminating the need for distortionary scaling, thereby maintaining both manufacturing precision and user experience
3Adaptability or versatility
If the smart television uses a fixed horizontal display orientation, then the display structure remains simple, but the device cannot properly display vertical media resources
Solution Approach 1:
The display structure incorporates a rotating assembly with motors, shafts, and positioning mechanisms that enable dynamic orientation changes. This adds complexity to the physical structure but provides the necessary adaptability to display both horizontal and vertical media resources properly, achieving a balance between structural complexity and media format compatibility
Solution Approach 2:
The rotating assembly integrates multiple functions into a single mechanism: it provides rotation capability, positioning control, and orientation detection. By merging these functions into one integrated assembly rather than separate systems, the overall device complexity is minimized while still achieving the required adaptability for different media formats
Data Source
AI summary
Disclosed are a display apparatus and an interface display method. The display apparatus includes a display, a rotating assembly in connection with the display and configured to drive the display to rotate to a rotation station, and a controller in communication with the display and the rotating assembly.


