Rotating Label Window for Multi-Code Contest Coordination
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Solution Overview
Problem
The beverage industry faces challenges in conveying contest or promotion information to consumers due to limited space on container labels, often requiring additional literature and providing only one chance to win, as existing systems lack interactive features beyond a single code or symbol on the closure.
Innovation Solution
An interactive and coordinated label and closure system featuring a removable closure with interior printed information, an opaque rotating top label with a transparent window, and a base label, allowing for varying relevance information to be displayed as the top label rotates, including a URL for increased user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If additional literature is placed in proximity to the beverage in stores to convey game or contest information, then the information can be conveyed to consumers, but the device complexity and loss of substance increase
Solution Approach 1:
The patent combines the label and closure into an integrated interactive system where the label rotates to reveal different information that coordinates with the closure code, eliminating the need for separate literature while conveying comprehensive game information
Solution Approach 2:
The label serves multiple functions: it displays mandatory product information, provides game instructions, reveals contest details through rotation, and coordinates with the closure code, replacing the need for multiple separate materials
2Adaptability or versatility
If a single code or symbol is printed within the closure for contest purposes, then the contest can be implemented, but the reliability decreases because consumers are given only one chance to win
Solution Approach 1:
The label is made rotatable rather than static, allowing it to dynamically display different information at different angles. This enables multiple codes or contest opportunities to be revealed as the label rotates, giving consumers multiple chances to win rather than a single static code
Solution Approach 2:
The label information is segmented into different sections that are revealed at different rotation angles. Each section may contain different codes or contest information, allowing the single label to provide multiple contest opportunities corresponding to the closure code
3Loss of information
If mandatory information such as product name, logos, bar codes, ingredients, and nutritional information is placed on the label, then all required details are included, but the area available for game or contest information is reduced
Solution Approach 1:
The label utilizes the rotational dimension to display additional game information. By rotating around the container, the label reveals different information sections without requiring additional radial or axial space on the container surface
Solution Approach 2:
The label transitions from a static display to a dynamic rotating display. This allows multiple sets of information (mandatory details plus game information) to be conveyed within the same physical label area by presenting different information at different rotation angles
Data Source
AI summary
The present application is directed to systems and methods for an interactive label and closure for a container. Information may be printed on an interior portion of the closure and a base label. A portion of the base label may be visible through a transparent window in a top label having. Rotation of the top label may cause the transparent window to display label information of varying relevance to the closure information.