Rotating Second Screen for Orientation-Aware Logo Display

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Solution Overview

Problem

Portable electronic devices often have cumbersome user experiences due to one-way designed brand logos and the need for complex operations to access simple information or activate voice assistants, with users facing difficulties in identifying the device orientation and efficiently obtaining information.

Innovation Solution

An electronic apparatus with a second screen that rotates based on the flipping state of its body, allowing the logo to be displayed in a positive direction and enabling simple operations to change content, including notification messages, through a posture detector and processor that adjusts the display image according to the device's orientation and external trigger operations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If a one-way designed brand logo is used on the device body, then the manufacturing complexity is reduced, but the ease of operation deteriorates because consumers can only observe the forward font in a specific orientation

Engineering Contradiction:
Improvelogo design simplicityVSAvoiddevice identification
Core Design Contradiction:
Ease of manufactureVSEase of operation

Solution Approach 1:

The patent applies the dynamics principle by making the second screen rotatable relative to the first body. The second screen can rotate between a first state (visible when the device is in a first posture) and a second state (visible when the device is in a second posture). This dynamic adjustment allows the logo and text on the second screen to always be displayed in the correct orientation regardless of how the user holds the device, thereby improving ease of operation without complicating the manufacturing process.

Inventive Principle:
Principle #15Dynamics

2Loss of information

If the main screen is used to display simple information such as weather, temperature, and time, then the information can be accessed, but the ease of operation deteriorates due to the need for complex activation steps including waking up the main screen or clicking on specific web pages

Engineering Contradiction:
Improveinformation accessibilityVSAvoidinformation retrieval
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent extracts the function of displaying simple information (weather, temperature, time, notifications) from the main screen and relocates it to a dedicated second screen. This second screen can be configured to display such information independently, allowing users to access this information quickly without needing to wake up or interact with the main screen. The second screen acts as a separate information access interface, reducing the operational steps required to obtain simple information.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The second screen serves as an intermediary interface between the user and the device's information systems. Instead of requiring direct interaction with the main screen or voice activation, the second screen provides a simplified intermediate interface that displays essential information and can be activated through simple gestures or automatically, thereby improving ease of operation for information retrieval.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If a second screen is added to the device body, then the ease of operation improves by allowing simple information display and logo rotation, but the device complexity increases

Engineering Contradiction:
Improveinformation access simplicityVSAvoidscreen configuration
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The second screen is designed with multi-functionality to justify its addition. It can display the brand logo in the correct orientation, show simple information such as weather and time, display notification messages, and respond to various trigger operations (knocking, pressing, sliding). By consolidating multiple functions into a single component, the patent improves ease of operation without proportionally increasing device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system dynamically changes parameters based on detected conditions. The processor detects trigger operations (such as knocking, pressing, or sliding gestures on the second screen) and automatically changes the display content accordingly. This automated parameter change reduces the need for complex manual configuration and simplifies user interaction, improving ease of operation while managing device complexity through intelligent control.

Inventive Principle:
Principle #35Parameter changes

4Ease of operation

If the display image on the second screen is rotated based on flipping state, then the ease of operation improves by ensuring proper logo orientation, but the device complexity increases due to the need for posture detection and image rotation control

Engineering Contradiction:
Improvelogo visibilityVSAvoidorientation control system
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system implements self-service by automatically detecting the device's flipping state through the posture detector and autonomously rotating the display image on the second screen to the correct orientation. The processor receives signals from the posture detector and automatically adjusts the display without requiring user intervention. This self-adjusting mechanism improves ease of operation while managing complexity through automated control rather than manual adjustment mechanisms.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11054860B2Electronic apparatus having second screen and control method thereof
Publication Date: 2021.07.06 COMPAL ELECTRONICS INC
  • US11054860B2 patent drawing
  • US11054860B2 patent drawing
  • US11054860B2 patent drawing

AI summary

An electronic apparatus having a second screen and a control method thereof are provided. A first screen of the electronic apparatus displays main content; the second screen displays, for instance, a logo, a notification message, or other information. To observe display content on the second screen in a positive direction, in response to a body of the electronic apparatus flipping or rotating, a display image on the second screen is rotated correspondingly. Besides, to obtain simple information, e.g., weather, temperature, current time, etc., or activate a specific function, in response to a default trigger operation, the second screen can display corresponding simple information or content of the function. When the first screen is in a full-screen mode, if the notification message is received, the second screen displays content corresponding to the notification message, so that the first screen can continue displaying the content in the full-screen mode without being affected.