Route Navigation Recommendations With Ad Checkpoints and User Rewards
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Solution Overview
Problem
Traditional advertising methods in route navigation systems fail to deliver relevant and engaging content, bombarding users with disruptive and irrelevant advertisements.
Innovation Solution
A route navigation recommendation system that allows users to configure advertisements based on their preferences, generating personalized routes with checkpoints corresponding to advertisements, calculating monetary benefits, and delivering targeted ads at relevant locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertising methods are used in route navigation systems, then advertisements can be delivered to users, but the advertisements are disruptive and irrelevant, failing to capture user attention effectively
Solution Approach 1:
The patent applies local quality by customizing advertisements based on specific user characteristics (preferences, historical data, demographic information) and contextual factors (current location, route, time). Each user receives tailored advertisements relevant to their specific situation rather than generic broadcasts, making the content locally optimized for each user's needs and interests.
Solution Approach 2:
The system dynamically changes advertisement parameters (content, timing, location, frequency) based on user responses and engagement metrics. Advertisements are adjusted in real-time according to user preferences, route deviations, and interaction history, transforming static ad delivery into a dynamic, adaptive process that evolves with user behavior.
2Quantity of substance
If users are provided with multiple route options including advertisements, then advertising revenue opportunities increase, but the system complexity increases due to route generation and monitoring requirements
Solution Approach 1:
The patent segments the route into multiple possible paths, each with different advertisement checkpoints. Rather than treating the route as a single entity, the system divides it into discrete segments that can be independently evaluated for advertising potential, allowing flexible combination of routes and ads based on user preferences and system goals.
Solution Approach 2:
The system introduces an intermediary advertising management layer between the user and the route navigation. This intermediary component handles the complex tasks of route generation, advertisement selection, checkpoint monitoring, and benefit calculation, shielding the user from complexity while maximizing advertising opportunities through automated decision-making.
3Measurement precision
If advertisements are integrated into route checkpoints, then advertisement delivery precision improves, but the route planning complexity increases
Solution Approach 1:
The system performs preliminary actions by pre-calculating multiple routes with embedded advertisement checkpoints before the user begins navigation. Advertisements are selected and positioned at specific checkpoints in advance, based on user preferences, location data, and advertising inventory. This upfront preparation ensures precise ad delivery without adding complexity during active navigation.
Data Source
AI summary
Embodiments include providing route navigation recommendations that include user configurable advertisements. Aspects of the invention include receiving an origin, a destination, and a route deviation tolerance, obtaining a set of advertisements based on the origin, the destination, and the route deviation tolerance, and generating a plurality of routes from the origin to the destination. Aspects also include calculating, for each of the plurality of routes, a total monetary benefit and transmitting, to a user, the plurality of routes, an indication of an expected duration to traverse each of the plurality of routes, and the total monetary benefit of each of the plurality of routes. Aspects further include receiving a selected route from the one of the plurality of routes, monitoring a movement of the user along the selected route, and transmitting to the user the advertisement corresponding to the checkpoint.