Communications Routing System Margin Prediction

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Solution Overview

Problem

Telephony applications face challenges in managing user access and advertising revenue effectively, particularly in restricting unprofitable users and enhancing advertising placements to maintain profitability margins.

Innovation Solution

A communications routing system that employs a prediction engine using gamma-gamma cost and revenue models to determine user account margins, restricting access or increasing advertisements for users with low profitability margins by blocking communications, limiting service features, or increasing ad exposure.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If restrictive measures such as blocking users or enhancing advertising placements are implemented, then profitability margins are improved, but user service quality and accessibility deteriorate

Engineering Contradiction:

Improveprofitability marginVSAvoiduser service quality

Core Design Contradiction:

Loss of energyVSEase of operation

Solution Approach 1:

The system applies different treatment strategies to different user segments based on their profitability characteristics. High-value users receive premium service quality with minimal restrictions, while low-value users receive targeted advertising and restricted access. This local differentiation resolves the contradiction by optimizing service quality and profitability simultaneously for different user groups rather than applying uniform measures.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system dynamically changes service parameters (advertising frequency, service restrictions, feature availability) based on user profitability metrics. By adjusting these parameters adaptively, the system can improve overall profitability while maintaining acceptable service quality for valuable users, thus resolving the contradiction between profitability and service quality.

Inventive Principle:

Principle #35Parameter changes

2Quantity of substance

If advertising placements are increased for all users, then revenue is improved, but user experience and service quality deteriorate

Engineering Contradiction:

Improveadvertising revenueVSAvoiduser experience degradation

Core Design Contradiction:

Quantity of substanceVSObject-affected harmful factors

Solution Approach 1:

Advertising placements are localized to specific user segments based on their profitability and engagement characteristics. High-value users experience minimal or no advertising, while lower-value users receive targeted advertising placements. This resolves the contradiction by concentrating advertising revenue generation on user segments where it causes minimal experience degradation.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system continuously monitors user engagement, profitability, and experience metrics to dynamically adjust advertising placement strategies. By incorporating feedback loops, the system can optimize advertising revenue while preventing excessive advertising that would degrade user experience, thus resolving the contradiction between revenue and experience quality.

Inventive Principle:

Principle #23Feedback

3Loss of energy

If users are blocked or access is restricted, then service cost coverage is improved, but user accessibility and service availability deteriorate

Engineering Contradiction:

Improveservice cost coverageVSAvoidservice availability

Core Design Contradiction:

Loss of energyVSAdaptability or versatility

Solution Approach 1:

The system implements dynamic access control where service availability and restrictions are continuously adjusted based on real-time profitability analysis. Users are not permanently blocked but experience adaptive restrictions that change based on their ongoing value to the service. This resolves the contradiction by maintaining service availability for valuable users while restricting access for unprofitable users, thus improving cost coverage without permanently reducing overall service accessibility.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The user base is segmented into different categories based on profitability metrics, with each segment receiving appropriate service levels. This segmentation allows the system to improve cost coverage by restricting only the unprofitable segments while maintaining full service availability for profitable segments, thus resolving the contradiction between cost coverage and overall service availability.

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS20240211821A1System and methods for managing communications events

Publication Date: 2024.06.27 TEXTNOW INC

AI summary

An example communications routing system includes a prediction engine to, for each user account, generate a predicted cost of communications events using a gamma-gamma cost model, generate a predicted revenue of presented advertisements using a gamma-gamma revenue model, generate a margin based on the predicted cost and the predicted revenue, and, when the margin for a given user account is below a margin threshold, restrict a status associated with the given user account.