Row Ad Metadata Population in Program Guides
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Solution Overview
Problem
Satellite television systems face challenges in efficiently managing and communicating a wide variety of content to users, including the broadcasting of numerous channels and pay-per-view programs, which requires significant satellite resources and complicates content tracking and user notification.
Innovation Solution
A content processing and delivery system that receives and manages metadata for row ads and program guide information, allowing user devices to populate and display rows and menus, enabling effective content management and user notification through a system that includes content providers, user devices, and a content delivery network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If satellite television systems broadcast a large selection of channels and pay-per-view programs, then content variety and user access are improved, but satellite resource consumption increases significantly
Solution Approach 1:
The system segments content delivery by separating broadcast content from interactive metadata. Program guide information and row ad metadata are delivered as separate data packets that can be selectively received and processed by user devices, allowing the satellite system to broadcast fewer channels while providing access to more content through on-demand metadata retrieval
Solution Approach 2:
User devices act as intermediaries between the satellite broadcast system and the content delivery network. The set top box receives limited broadcast content and supplementally retrieves additional program guide information and row ad metadata from the content delivery network, effectively extending content availability without proportionally increasing satellite bandwidth consumption
2Adaptability or versatility
If satellite television systems broadcast content to multiple users simultaneously, then user accessibility is improved, but content tracking and user notification become more complex
Solution Approach 1:
The system provides localized content information to each user device based on individual user preferences and viewing history. Row ad metadata includes user-specific information such as preferred content categories, viewing patterns, and personalized recommendations, allowing the system to track and notify users about relevant content without managing complexity across the entire user base
Solution Approach 2:
The program guide information and row ad metadata are dynamically updated and customized for each user based on real-time viewing behavior and preferences. The system can adapt content recommendations and notifications dynamically without requiring complex centralized tracking mechanisms, as each user device independently manages its own content tracking based on locally stored metadata
Data Source
AI summary
A system includes a content processing system receiving row ad metadata for a row ad, communicating the row ad to a user device and communicating program guide information to a user device. The program guide information defines a plurality of rows. The user device populates a row from the plurality of rows in response to the metadata and displays the row ad and the program guide on a display associated with the user device.


