RSS Feed Item Unique Identifier for Ad Rotation
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Solution Overview
Problem
On-line publishers face challenges in rotating advertisements without repeating content, leading to unintended alerts and skewed advertising scoring, as they try to maximize revenue by associating multiple ads with the same content, which frustrates users and limits additional services.
Innovation Solution
A system that permanently associates third-party content with specific feed items by using unique identifiers, ensuring that advertisements are rotated without changing the underlying content, thus preventing false alerts and maintaining accurate user preference tracking.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If the publisher rotates advertisements on the same content to maximize revenue, then advertising revenue is improved, but user satisfaction deteriorates and false alerts are generated
Solution Approach 1:
The system segments feed items by creating unique identifiers for each distinct content item. This segmentation allows the system to track which content has been delivered to which users, enabling ad rotation only on truly new content while preventing repetition on existing content.
Solution Approach 2:
The system implements feedback mechanisms by tracking user delivery history and content identification. The unique feed item identifiers enable the system to receive feedback about what content users have already seen, allowing intelligent decisions about whether to rotate ads or deliver new content with alerts.
2Productivity
If the publisher rotates advertisements frequently to increase ad hits, then advertising scoring is improved, but measurement precision deteriorates due to inaccurate statistical counting
Solution Approach 1:
By segmenting feed items into uniquely identified entities, the system can accurately track which specific content item is being viewed by which user. This precise tracking enables accurate advertising scoring and statistical counting, distinguishing between genuine new content views and repeated content with rotated ads.
3Object-affected harmful factors
If the publisher limits ad rotation to maintain content uniqueness, then user satisfaction is improved, but advertising revenue deteriorates
Solution Approach 1:
The system dynamically adjusts ad rotation based on content uniqueness determination. When new unique content is detected, the system enables ad rotation to maximize revenue. When content is identified as previously delivered, the system prevents rotation to maintain user satisfaction. This dynamic approach optimizes both revenue and user experience.
Data Source
AI summary
The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher's feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.