Rule-Based Interactive Content Assembly for Rapid Personalization
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Solution Overview
Problem
Current content creation systems face challenges in providing highly personalized content efficiently without a time-consuming process, especially in creating documents like reports, brochures, and sales proposals.
Innovation Solution
A system that automates the assembly of interactive documents by pulling modular content items from different documents based on personalization parameters and rules, allowing real-time modification of presentation format and tracking reader interactions for improved personalization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional content creation methods are used, then content can be created with basic functionality, but the process is time-consuming and lacks personalization capability
Solution Approach 1:
The patent segments documents into modular content items that can be independently selected, assembled, and customized. Each modular item can be pulled from different source documents and combined to create personalized outputs, enabling rapid content creation without requiring complex manual assembly processes
Solution Approach 2:
The system pre-assembles documents into modular items with embedded rules before actual use. These pre-prepared modules can be quickly retrieved and assembled into personalized documents without requiring time-consuming creation processes each time, thus improving productivity while maintaining manageable system complexity
2Adaptability or versatility
If highly personalized content is created, then content relevance to reader is improved, but the creation process becomes more time-consuming
Solution Approach 1:
The patent implements dynamic content assembly where modular items are automatically selected and assembled based on real-time personalization parameters. The system can adapt to different readers by pulling relevant modules from multiple source documents and assembling them dynamically, enabling high personalization without manual time investment
Solution Approach 2:
The system automatically determines which modular items to pull and assemble based on embedded rules and personalization parameters. This self-service mechanism eliminates the need for manual selection and assembly processes, allowing the system to generate personalized content autonomously and rapidly
3Manufacturing precision
If modular content items are pulled from multiple documents, then content relevance is improved, but the assembly process becomes more complex
Solution Approach 1:
The patent introduces an intermediary assembly system that automatically handles the complexity of pulling modular items from multiple source documents. This intermediary layer manages the selection and assembly processes through embedded rules, shielding users from the underlying complexity while ensuring accurate and relevant content aggregation
Solution Approach 2:
The modular items are designed with universal compatibility, allowing the same module to be pulled from different source documents and assembled into various personalized outputs. This multi-functionality simplifies the assembly process by using standardized interfaces and rules rather than requiring document-specific assembly procedures
Data Source
AI summary
A system is provided for personalizing an interactive content. The system comprises: a content creation component configured to create one or more content items for a document, and at least one content item is associated with a set of rules defining a link between the at least one content item and another document or a rule for assembling the at least one content into a personalized document; and a content personalization component configured to: (i) receive an instruction for personalizing a given document; (ii) assemble a plurality of content items to generate a personalized document, and the plurality of content items are pulled from the given document and at least another document based at least in part on a set of rules associated with at least one content item of the given document; and (iii) render the personalized document using a brand style associated with the given document.


