Rule-Based Playlist Engine for Personalized Content Delivery
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Solution Overview
Problem
Existing media distribution systems fail to effectively personalize content based on user interests, leading to user disconnection due to mismatched content preferences, as they do not adequately account for individual user demographics and preferences, resulting in decreased user engagement and revenue for content providers.
Innovation Solution
A client device generates a request to access content on a host using a rule set that identifies content responsive to a user's predicted interests, allowing direct access to specific content selections without requiring the user to complete the previous selection, by establishing a connection to the host and using a playlist engine to manage a sequence of content and advertisements based on user demographics and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a rule set is used to identify content based on user demographics and preferences, then content personalization is improved, but device complexity increases
Solution Approach 1:
The patent introduces a rule set as an intermediary component that mediates between user profiles and content library. The rule set contains demography rules and content selection rules that automatically match users with appropriate content without requiring complex real-time analysis, thus achieving personalization while maintaining manageable system complexity
Solution Approach 2:
The system performs preliminary actions by pre-establishing rule sets that contain demography rules and content selection rules before user interaction. User profiles are pre-configured with demographic attributes, and the rule set is prepared in advance to enable rapid content matching without complex processing during actual content delivery
2Ease of operation
If users must complete previous content selections in sequence, then content delivery control is improved, but user engagement decreases
Solution Approach 1:
The patent segments the content delivery process into independent selectable units within the content library. Users can access individual content items or groups of content based on their preferences without being forced to complete previous selections, allowing flexible navigation while maintaining content delivery structure
Solution Approach 2:
The system dynamically adapts content delivery based on user behavior. The rule set includes content selection rules that respond to user actions, allowing the content sequence to be modified in real-time based on user preferences and engagement patterns, making the delivery control flexible rather than rigid
3Device complexity
If generic content is delivered without personalization, then system complexity is reduced, but user disconnection increases
Solution Approach 1:
The system implements self-service personalization where the rule set automatically matches users with appropriate content based on pre-configured demographic rules and content selection rules. The user profile contains demographic attributes that automatically trigger relevant content without requiring complex manual intervention, achieving personalization with minimal added complexity
Solution Approach 2:
The patent changes key parameters by introducing demographic attributes as state variables in user profiles and using these parameters to drive content selection through demography rules. This parameter-based approach enables systematic personalization that scales without proportionally increasing system complexity
Data Source
AI summary
A client device is enabled to access content by generating a request to access content residing on a host. A rule set associated with a user is accessed that includes one or more rules configured to identify content responsive to a predicted interest of the user. The rule set is used to identify content selections from a library of content selections available on the host. A first address corresponding to a first content selection and a second address for a second content selection identifying are identified from among the identified content selections. The first content selection is accessed from among the identified content selections by establishing a connection to the host at the address identified for the first content selection. In response to receiving a change instruction to change a content selection being rendered, the second content selection is accessed from the identified content selections at the second address.