Rule-Based Web Content Presentation Control

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Solution Overview

Problem

Current content delivery systems lack the ability to efficiently control and standardize the presentation of web content across different platforms and user interfaces, making it difficult for organizations to manage how content is displayed and ensuring a consistent user experience.

Innovation Solution

Implementing a content delivery system that uses rules to determine how web content is presented, allowing developers to define parameters for displaying content from various sources, including external locations, and ensuring a standard user interface regardless of the content's origin, without modifying the content itself.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If web content is displayed using traditional browser methods without rules, then content can be accessed freely, but organizations cannot control or standardize the presentation across different platforms

Engineering Contradiction:
Improvecontent presentation controlVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by establishing content delivery rules in advance that dictate how third-party content should be presented. These rules are defined before content delivery occurs, specifying parameters such as window type, tab behavior, and display characteristics. This allows organizations to control content presentation without adding complex real-time decision-making systems during content delivery.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent utilizes parameter changes by modifying the presentation parameters of third-party content based on predefined rules. Instead of changing the content itself, the system adjusts parameters such as display window type, tab opening behavior, and interface characteristics. This enables standardized presentation across different platforms while maintaining simple system architecture.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If third-party content is integrated without rules, then content variety is increased, but user interface consistency is lost

Engineering Contradiction:
Improvecontent integration capabilityVSAvoiduser interface consistency
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The patent applies local quality by allowing different presentation rules to apply to different third-party content sources. Each content provider or content type can have its own specific rules defined, enabling customized control over how each source's content is presented. This maintains overall UI consistency while accommodating content variety from multiple sources.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent implements universality by creating a universal rule-based framework that can accommodate multiple third-party content sources with different characteristics. The same rule engine and presentation control mechanism work across diverse content types and sources, ensuring consistent user interface behavior regardless of content origin while maintaining the ability to integrate varied content.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Manufacturing precision

If content presentation is controlled without rules, then user experience can be standardized, but developers cannot easily define display parameters for content from various sources

Engineering Contradiction:
Improveuser experience consistencyVSAvoidparameter definition ease
Core Design Contradiction:
Manufacturing precisionVSEase of manufacture

Solution Approach 1:

The patent applies self-service by enabling developers to independently define and configure presentation rules for their third-party content. The rule definition interface allows content providers to specify their own display parameters, window types, and presentation characteristics without requiring complex system configuration. This empowers developers to easily define parameters while maintaining standardized user experience through the unified rule execution framework.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11790152B2Presenting web content based on rules
Publication Date: 2023.10.17 HERE ENTERPRISE INC
  • US11790152B2 patent drawing
  • US11790152B2 patent drawing
  • US11790152B2 patent drawing

AI summary

A method of presenting content is provided. The method includes receiving a request to access first content. The request is received via a first browser. The request includes a first uniform resource identifier. The method also includes obtaining a set of rules. The set of rules indicate how the first content is presented. The method further includes determining whether the request to access the first content satisfies one or more rules of the set of rules based on the first uniform resource identifier. The method further includes presenting the first content based on the one or more rules in response to determining that the request to access the first content satisfies the one or more rules.