Rules-Based Engine for Personalized Gaming Offer Generation
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Solution Overview
Problem
Casinos and gaming merchants face challenges in efficiently providing and communicating gaming credits and free play offers to eligible customers, leading to limited customer visibility and difficulty in competing effectively, as current methods lack an efficient and convenient means for players to identify and weigh available offers.
Innovation Solution
A system and method utilizing a secure cloud database to store player information and merchant rules, processing player preferences to generate redeemable gaming offers, which can be redeemed via QR codes, alphanumeric codes, or other means, with features like player ratings and redemption history influencing offer generation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If players manually contact different casinos and merchants to identify offers, then they can access available offers, but the process becomes time-consuming and inefficient
Solution Approach 1:
The patent introduces a centralized offer management platform that acts as an intermediary between players and multiple casinos/merchants. This platform aggregates offers from various sources and presents them to players through a unified interface, eliminating the need for players to contact each merchant individually while ensuring comprehensive offer visibility.
Solution Approach 2:
The system combines multiple offer sources and player interactions into a single integrated platform. By merging the functions of offer distribution, player management, and redemption processing into one system, it streamlines the offer identification process and reduces time loss for players.
2Ease of operation
If casinos and merchants provide offers through traditional methods, then offers can be delivered to players, but customer visibility is limited and competitive ability is reduced
Solution Approach 1:
The platform serves multiple functions simultaneously: it acts as an offer distribution system for merchants, a discovery tool for players, and a competitive marketplace where offers can be compared. This multi-functional approach enhances ease of operation for all parties while maximizing customer visibility through centralized access.
3Productivity
If players are provided offers through merchant rewards programs, then offers are delivered directly, but the process lacks efficiency and convenience for identifying and weighing offers
Solution Approach 1:
The system enables players to self-service by allowing them to browse, compare, and select offers according to their preferences without requiring direct merchant intervention. Players can independently identify suitable offers and initiate redemption processes, significantly improving both efficiency and convenience.
Data Source
AI summary
Systems and methods for generating offers can utilize a rules-based engine using received player information and a set of rules associated with at least one merchant. A subset of the rules can be based on the player information and the set of play preferences. An offer can be generated based on the set of applicable rules, and the offer can be redeemed at a merchant location, which can be a physical location, e.g., a casino, or online gaming platform.