Sales Promotion Management System with Real-Time Location Triggering
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Solution Overview
Problem
Conventional sales promotion systems cannot dynamically select and apply promotions to specific consumers based on real-time conditions due to reliance on point-of-sale data collection.
Innovation Solution
A management system comprising a server device with a communication interface, memory, and processor that detects consumer actions, acquires location information, and executes promotions when specific conditions are met, utilizing touch point devices and external service providers for data analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consumer data is collected by a point-of-sale system installed at a store, then the promotion provider can analyze detailed consumer data, but the promotion provider cannot dynamically select a promotion applicable to a specific consumer depending on the situation
Solution Approach 1:
The system transitions from traditional POS data collection to a multi-dimensional approach by introducing touch point devices that detect consumer actions, location information, and external service provider data. This adds new dimensions (action detection, real-time location tracking) to the data collection framework, enabling dynamic promotion selection while maintaining comprehensive consumer data analysis
Solution Approach 2:
The server device acts as an intermediary between touch point devices, external service providers, and the promotion management system. It receives action detection results and location information from touch point devices, integrates data from external service providers, and dynamically determines applicable promotions, thereby enabling real-time adaptive promotion selection
2Adaptability or versatility
If the system uses touch point devices to detect consumer actions and location, then real-time dynamic promotion selection is enabled, but the system complexity increases
Solution Approach 1:
The server device performs multiple functions: it manages touch point devices, receives action detection results, acquires location information, integrates external service provider data, and executes promotion management. This multi-functional design consolidates system complexity into a single coordinating platform rather than distributing it across multiple specialized components
Solution Approach 2:
The system implements feedback loops where the server device continuously receives action detection results and location information from touch point devices, processes this data along with external service provider information, and dynamically adjusts promotion selections. This feedback mechanism enables real-time adaptation without requiring complex pre-programming of all possible scenarios
Data Source
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AI summary
A management system for managing data of sales promotions for consumers, includes a touch point device configured to detect an action performed by a consumer and a server device that includes: a communication interface configured to communicate with the touch point device, a memory that stores first information in which the action performed by the consumer is associated with a sales promotion and one or more conditions, and a processor configured to: determine whether the action has been detected by the touch point device, upon determining that the action has been detected, acquire from the touch point device second information related to a location where the action has been performed, and determine whether the conditions associated with the action are satisfied based on the second information, and upon determining that the conditions are satisfied, execute computer code for carrying out the sales promotion associated with the action for the consumer.