Sales Promotion Proposal Device Using Internet Reaction Data
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Solution Overview
Problem
Existing sales promotion methods rely heavily on viewing history data from television programs, which is insufficient for effectively promoting products, as consumer opinions and engagement on the internet provide valuable additional insights.
Innovation Solution
A sales promotion proposal device that acquires posted information about products from various media and reaction information from the internet, using this data to suggest effective sales promotion methods, including optimal product placement and point of purchase content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If only viewing history data from television programs is used for sales promotion, then the promotion method is simple to implement, but the effectiveness and accuracy of product promotion is insufficient
Solution Approach 1:
The patent combines multiple data sources including television program viewing history data, internet posted information, and reaction information into a unified sales promotion proposal system. This merging of diverse data types enables comprehensive product promotion effectiveness assessment while maintaining system integration through a centralized proposal generation mechanism.
Solution Approach 2:
The sales promotion proposal device is designed to handle multiple types of input data (television viewing data, internet posts, reactions) and generate universal sales promotion proposals that can be applied across different products and media channels. The system's multi-functional capability allows it to process various data formats and produce comprehensive promotion strategies.
2Productivity
If internet reaction information is added to television viewing data, then the sales promotion effectiveness improves, but the data processing complexity increases
Solution Approach 1:
The patent segments the data collection and processing into distinct functional modules: a viewing history information acquisition unit for television data, a posted information acquisition unit for internet data, and a reaction information acquisition unit for consumer feedback. This segmentation allows each module to handle specific data types independently, reducing overall system complexity while improving sales promotion effectiveness through comprehensive data analysis.
Data Source
AI summary
A sales promotion proposal device of the present disclosure includes: an acquisition means for acquiring posted information on a media of a product sold in a store and reaction information on an Internet to the posted information; a proposal means for suggesting a sales promotion method in a store of a posted product posted on the media based on the posted information and the reaction information; and an output means for outputting the suggested sales promotion method.