Saliency-Based Content Positioning for Nonintrusive Ad Placement
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Solution Overview
Problem
Existing systems diminish user experience by frequently interrupting primary content with secondary content items, such as advertisements, leading to user frustration and potential abandonment.
Innovation Solution
A system that strategically places secondary content items on regions of interest within or across multiple display devices based on saliency analysis, user attention, and machine learning algorithms, ensuring minimal disruption to the primary content viewing experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If secondary content items are frequently inserted into primary content, then advertising revenue or content delivery efficiency is improved, but user experience deteriorates due to interruptions and frustration
Solution Approach 1:
The patent applies local quality by analyzing the primary content to identify specific low-saliency regions (areas of visual interest) and placing secondary content items locally within those regions. This allows secondary content to be displayed without obstructing important visual elements, thereby maintaining user experience while still delivering advertising content effectively.
Solution Approach 2:
The system dynamically adjusts the placement and timing of secondary content items based on real-time analysis of primary content characteristics, user attention patterns, and contextual factors. This dynamic adaptation ensures that secondary content is inserted at optimal moments and locations, balancing revenue generation with minimal disruption to the viewing experience.
2Adaptability or versatility
If secondary content items are displayed on the same display device as primary content, then device utilization is improved, but visibility of primary content may be obstructed
Solution Approach 1:
The patent identifies regions of low visual interest within the primary content and places secondary content items within those specific local regions. This ensures that secondary content is displayed on the same device without obstructing important visual information, maintaining both device utilization and primary content visibility.
Solution Approach 2:
The display area is segmented into different regions based on saliency analysis, with primary content occupying high-saliency regions and secondary content placed in low-saliency regions. This spatial segmentation allows both content types to coexist on the same display device without significant interference.
3Ease of operation
If multiple display devices are used to show secondary content, then user experience is improved by reducing obstruction, but system complexity increases
Solution Approach 1:
The patent extends the display space from a single two-dimensional screen to multiple display devices arranged in a multi-dimensional spatial configuration. This allows secondary content to be distributed across different devices, reducing obstruction of primary content while providing additional display real estate for advertising content.
Solution Approach 2:
The system is designed to work with various types of display devices (monitors, TVs, mobile devices) and can dynamically select and allocate devices based on availability, capabilities, and contextual requirements. This multi-functional design allows the system to adapt to different device configurations without requiring complex device-specific implementations.
Data Source
AI summary
Systems, methods, and computer-readable media are provided for content item positioning. In some examples, a method can include obtaining a first content item for display at a first display device, the first content item comprising video data; based on the video data, generating a saliency map of the first content item, the saliency map identifying regions of the first content item, each region being associated with a saliency value; determining, based on the saliency map, whether one or more regions of the regions have a saliency value that is below a predetermined saliency value; and based on the determining whether the one or more regions have a saliency value that is below a predetermined saliency value, determining whether to insert a second content item within the one or more regions of the first content item or within a display region of a second display device.