Saliency-Aware Media Content Placement Across Displays
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Solution Overview
Problem
Existing media content systems often interrupt, obstruct, or distract users by presenting secondary content during primary content sessions, negatively impacting the user experience.
Innovation Solution
A system and method to determine and configure secondary content placement and presentation to minimize interruptions and distractions by using saliency maps and region-of-interest (ROI) analysis to display secondary content without obstructing primary content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If secondary content is displayed during primary content sessions, then content delivery and advertising opportunities are improved, but user experience deteriorates due to interruptions and distractions
Solution Approach 1:
The patent applies local quality by analyzing different regions of the display screen and assigning different functions to different areas. Specifically, it identifies regions of interest (ROI) in the primary content where user attention is focused, and places secondary content in non-ROI areas or regions with lower saliency values. This ensures that secondary content is displayed in locations that do not interfere with the user's viewing of important primary content elements, thus maintaining content delivery while reducing user distraction.
Solution Approach 2:
The patent utilizes the spatial dimension of the display screen by employing saliency maps to identify two-dimensional regions of interest. By analyzing the spatial distribution of visual attention within the primary content and mapping saliency values across the screen, the system can place secondary content in specific spatial regions that are less likely to distract users, effectively using dimensional analysis to resolve the contradiction between content delivery and user experience.
2Loss of information
If secondary content is placed in visible regions, then content visibility is improved, but primary content quality deteriorates due to obstruction
Solution Approach 1:
The patent applies local quality by making the visibility and placement of secondary content location-dependent. It analyzes the saliency of different regions in the primary content and dynamically adjusts where secondary content is displayed based on this analysis. Secondary content is placed in regions with lower saliency values or outside the primary content area entirely, ensuring that it remains visible without obstructing the high-quality presentation of primary content in critical viewing areas.
Solution Approach 2:
The patent employs preliminary action by pre-analyzing the primary content to generate saliency maps before displaying secondary content. This advance analysis identifies regions of interest and determines optimal placement areas for secondary content, ensuring that secondary content can be displayed without subsequently obstructing primary content quality. The system prepares the spatial configuration in advance to prevent conflicts between secondary content visibility and primary content integrity.
Data Source
AI summary
System, apparatus, article of manufacture, method and/or computer program embodiments are provided for determining a presentation configuration of content. An example method can include determining information about primary content displayed on a first display and an environment of the first display, the information including a display configuration of the primary content, a characteristic of the primary content, and/or an indication whether a user is present in the environment and/or the environment includes a second display coupled to a client or a different client that is coupled to the client; based on the information, determining a different display configuration for displaying the secondary content; and based on the different display configuration, generating an instruction to display the secondary content at the second display or on an ROI at the first display, the ROI excluding the primary content or including a portion of the primary content having a saliency below a threshold.