Arrays of sanitary tissue products comprising non-wood(s)
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Integrating sustainable sanitary tissue products into existing product architectures without compromising the reputation of existing products and effectively communicating their sustainability and performance characteristics to consumers is challenging, especially when introducing a premium sustainable offering that may be perceived as sacrificing performance.
Innovation Solution
The introduction of an array of sanitary tissue products where a 'strong' and 'soft' product are packaged separately but adjacent to a 'sustainable' product, with distinct packaging and branding that highlights the sustainable product's unique sustainability claims, such as 100% sustainable fibers, reduced water usage, and environmental impact, while maintaining the performance characteristics comparable to modified existing products.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If a sustainable sanitary tissue product is introduced into an existing product architecture, then sustainability is improved, but consumer perception of performance may deteriorate
Solution Approach 1:
The product line is segmented into distinct packages: existing products (strong, soft) and a new sustainable product. Each package is independently branded and positioned, allowing the sustainable product to be evaluated on its own merits without dragging down the perception of existing products. The sustainable package uses distinct packaging design elements (green color scheme, sustainability icons) to visually differentiate it while maintaining brand family connection through common branding elements.
Solution Approach 2:
The sustainable product package incorporates specific local quality features including sustainability claims (100% sustainable fibers, reduced water usage), environmental impact information, and performance data. This localized information provision allows consumers to assess both sustainability and performance attributes of the specific sustainable product without making assumptions about the entire product line.
2Loss of information
If distinct packaging is used for sustainable products, then sustainability communication is improved, but array complexity increases
Solution Approach 1:
The packaging system uses a universal brand framework that serves multiple functions: it provides brand recognition across all products, establishes product category identification, and creates a visual hierarchy. Within this universal framework, the sustainable package adds specific sustainability communication elements (green color scheme, sustainability icons, environmental claims) while maintaining compatibility with the overall brand architecture. This multi-functional packaging approach reduces complexity by avoiding complete redesign while achieving effective sustainability communication.
3Loss of information
If sustainable products are positioned adjacent to existing products, then consumer understanding is improved, but reputation risk increases
Solution Approach 1:
The sustainable package is positioned asymmetrically within the array, typically at an end-cap location or prominent position that allows it to be visually distinguished from adjacent existing products. The packaging design itself uses asymmetric elements including distinct color schemes (green predominance), varied typography, and strategic placement of sustainability claims. This asymmetric positioning and design allow consumers to easily differentiate the sustainable product while understanding it belongs to the same brand family, preventing reputation dilution.
Data Source
AI summary
Arrays of sanitary tissue products of the present disclosure may comprise a first sanitary tissue product in a first package that conveys strength, absorption, and/or softness; and a second sanitary tissue product in a second package that conveys sustainability. TS750, lint, slip stick, tensile ratio, VFS, and SST may be common intensive properties of the first and second sanitary tissue products.