Array of sanitary tissue products
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Solution Overview
Problem
Consumers face difficulty in identifying sanitary tissue products with desired intensive properties on store shelves due to confusing product differentiation and lengthy selection times, leading to reduced purchase and repurchase intent.
Innovation Solution
Sanitary tissue products are packaged with non-textual indicia that are psychologically matched to their intensive properties, such as colors and character representations, to simplify consumer identification and selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple sanitary tissue products with different intensive properties are displayed on store shelves, then product variety and consumer choice are improved, but consumer confusion and selection time increase
Solution Approach 1:
The patent applies color-coding to package elements (such as colored borders, backgrounds, or indicators) to represent different intensive properties of sanitary tissue products. For example, different colors indicate different levels of softness, strength, or absorbency, allowing consumers to quickly identify products matching their preferences without reading detailed descriptions.
Solution Approach 2:
The patent changes visual parameters of the packaging (color, intensity, saturation) to correspond to different intensive properties of the products. This creates a visual language where package appearance directly communicates product characteristics, enabling rapid consumer decision-making while maintaining diverse product offerings.
2Loss of information
If detailed product information is provided on packaging, then consumer understanding of intensive properties is improved, but visual complexity and confusion increase
Solution Approach 1:
The patent segments product information into distinct visual categories using color-coded indicators for different intensive properties. Each property (softness, strength, absorbency) is represented by a separate visual element, allowing consumers to quickly scan and understand specific attributes without being overwhelmed by comprehensive text descriptions.
Solution Approach 2:
The patent introduces color codes and visual indicators as intermediary elements between the product and the consumer. These intermediaries translate complex product specifications into simple, intuitive visual signals that bridge the gap between technical product properties and consumer understanding.
Data Source
AI summary
An array of toilet tissue products. A first toilet tissue product can exhibit a first lint value and a second toilet tissue product can exhibit a second lint value which is greater than the first lint value. The first toilet tissue product can be housed within a first toilet tissue product package and the second toilet tissue product can be housed within a second toilet tissue product package, where the first and second toilet tissue product packages are separate from each other such that the first toilet tissue product package is displayed on a store shelf separate from the second toilet tissue product package in a way that the first and second toilet tissue product packages are visible to a consumer during the consumer's purchasing decision process. The packages can be designed to be sold individually and wherein the first and second toilet tissue product packages each comprise a common brand name.